Logan Paul's attempt to troll the BBC with a bizarre lookalike has had a mixed reaction, with some claiming the stunt to be 'hilarious', whereas others believe it to be 'embarrassing'.
Another Paul brother has been accused of ducking a challenging fight - but this time it's not in the boxing ring, as YouTuber turned boxer/wrestler/entrepreneur Logan Paul has 'trolled' the BBC.
The Prime and Lunchly founder has been at the heart of many recent controversies stretching all the way back to 2018, with recent incidents highlighting his strange online behavior and poor business practices.
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Arguably the biggest spotlight placed on Paul over the past few years, however, is his involvement with alleged cryptocurrency 'scams'.
The YouTuber denies any wrongdoing, but received significant backlash after what many called a 'pump and dump' of the 'Dink Doink' coin back in 2022.
Paul promoted the coin on his 'Impaulsive' podcast, but failed to disclose that he was connected to the creator of the coin and they had brainstormed it together.
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This has led to an investigation and documentary released by the BBC titled 'Logan Paul: Bad Influence?', and while the broadcaster thought it had scored an interview with the creator after months of pushback, things didn't exactly go as planned.
Reporter Matt Shea was asked by Paul's team to travel to his gym in Puerta Rico, but when they arrived they were greeted by an 'impersonator' who barely looked like the YouTuber.
Shea, just seconds after beginning the interview, remarked: "I have to say the real Logan Paul looks very different."
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"Did you come all the way over here to ask about how I look?" The lookalike responded.
It didn't take long for the interview to fall apart, as Shea exasperatedly declared: "Let's just get out of here. I'm not doing this."
Paul's associates then took this as an opportunity to storm into the room, shouting over a megaphone: "BBC is vile, they hire paedophiles!" Likely in reference to scandals surrounding former employees Jimmy Saville and Huw Edwards.
The social media response to this act of trolling has been equally shocked, as many react in the comments of a post on the r/youtubedrama subreddit.
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"The title does not give justice to how bizarre this is," one user reacts, whereas another proclaims that "Logan Paul is an a****** and a coward, what else is new?"
Other comments further cements the absurdity of Paul's actions, wondering why he's "trying to intimidate the BBC, like it's a small YouTube channel?"
Who has 'won' in this situation remains still quite unclear, as neither side has exactly come out with the outcome they were looking for.