Featured Image Credit: X / US Department of Agriculture
We all know that part of staying healthy is keeping a balanced diet. That means ditching those sugar-filled Froot Loops, putting down that glass of Sunny D, and stopping those late-night feasts on Chips Ahoy.
That's easier said than done with kids, and let's be honest, the odd snack isn't going to kill them. It's also hard to promote healthy eating when the President of the United States is known for having a secret Diet Coke button in his office and is a regular at McDonald's. Only recently, the Secretary of Health said he's amazed that Donald Trump can move around, considering the amount of 'poison' he pumps into his body.
There have also been recent questions about the government's stance on health. While we know Robert F. Kennedy Jr. has the whole 'Make America Healthy' mantra, the current administration was called out on its revamped dietary guidelines that emphasized red meat and dairy.
While we already know excessive red meat consumption has been linked to cancer, some have accused the government of getting paid to promote the meat industry. Now, it's the turn of 'big dairy', as the Department of Agriculture gets called out over a 'f**king creepy' campaign that pushes whole milk for kids.
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It's not gone unnoticed that the USA is obsessed with milk, including social media images of the POTUS sporting a milk moustache, and a seemingly AI-created video showing Sec Kennedy taking a big 'ol slurp.
It comes as the President signed legislation that ended bans on whole and 2% milk in schools, and the federal government relaxed limits. The pièce de résistance comes in the form of a PSA from the Department of Agriculture, which is being mocked online.
There to promote kids making the 'moove' to whole milk, it features them guzzling glasses of the white stuff.
As you can imagine, the comment section soon turned to hilarity, with many claiming it looked like it was filmed in a serial killer's basement. Others unfairly mocked the children, with one person saying: "What the f**k kind of flowers in the attic sh*t is this?? 👀👀."
Exclusive behind the scenes look at where they shot this video pic.twitter.com/q3bn4xrh9j
— Tom Zohar (@TomZohar) January 18, 2026
Even infamous hacking group Anonymous waded into the conversation, simply writing: "This is so f**king creepy how is this real." Anonymous is no fan of the current administration, famously butting heads with Elon Musk and repeatedly claiming to have scandalous information on President Trump.
Elsewhere, someone laughed at the video as they said: "This looks like a video unearthed during an investigation into child trafficking."
Another joked: "The clothes. The faces. They look like survivors of an apocalyptic event."
In general, if the idea was to promote kids getting more milk, the ad doesn't seem to have hit the spot like the USDA wanted.
The milk float is still riding into town, and even though schools are still allowed to serve skimmed and 1% milk, Department of Agriculture Secretary Brooke Rollins maintains that whole milk is “proven for brain growth, activity, energy, and bone strength.”
Even as the government continues to bang its milky drum, there are concerns that whole milk contains similar vitamins and protein to the other varieties, but also boasts 4.5 grams of saturated fat, which is linked to cardiovascular diseases and general obesity.
