Bizarre way Apple event changed Pornhub use as platform reveals 2025 annual review
The event directly impacted the adult website's traffic
Featured Image Credit: Bloomberg / Contributor / Getty
Pornhub has just published its 2025 year-in-review, revealing what millions of users have searched for in adult content.
The detailed analysis covers everything from the website's most popular search terms, trending video games and movie characters to the most common devices used for viewing adult content.
LADbible's 'FFS' campaign research examined porn consumption among Gen Z and discovered that over three-quarters (77%) of Gen Z in the UK regularly consume porn and nearly half (43%) are watching porn weekly.
Despite facing several hurdles this year, including a 77% decline in UK traffic due to age verification checks, bans across 22 US states and a temporary French exile, Pornhub remains the world's most popular porn site.
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As for the report, the adult film website also delved into holidays and major events that affect site traffic.
For example, the Assumption of Mary caused Italy's traffic to plummet 33.8%, while Good Friday decreased visits from both the UK (-15.2%) and Spain (-20.9%)
"Local celebrations and special occasions have varying effects on how much people visit Pornhub," the adult entertainment website noted in the report. "The amount of site activity may shift significantly depending on the specific holiday or event and the country where it takes place."
However, Pornhub released a separate report that examines how the recent Apple Event affected traffic patterns.
"Each year, millions of viewers worldwide tune in to watch Apple’s highly anticipated annual event," Pornhub wrote. "It’s the moment when the company unveils its latest innovations, from new iPhones and Apple Watches to a range of upcoming gadgets."
The 9 September event kicked off at 1pm EDT. Right from the start, Apple device traffic plummeted by 16.2%, while traffic from non-Apple users ticked up by 0.8%.
The gap only widened as the event progressed, with Apple users continuing to drop.
When Apple revealed the AirPods Pro 3 at the show's start, traffic from Apple users fell 12.9% by 1:07pm EDT, while non-Apple traffic rose 1.7%. By 1:21pm EDT, during the Apple Watch Series 11 unveiling, traffic from Apple users was down 15.3% and up 0.8% from non-Apple users.
Then came the three new iPhone model reveals.
At 1:34pm EDT, when the standard version was showcased, 'traffic from Apple users saw the biggest drop of the event, with 16.6% below average from Apple traffic, and an increase of 0.7% above average from non-Apple users,' Pornhub wrote. Traffic dropped 16.6.% again when Apple announced the iPhone 17 Air, while non-Apple user traffic increased by 1.9%, at 1:47pm EDT.
Finally, the unveiling of the iPhone 17 Pro at 1:59pm EDT saw a 15.5% drop in Apple user traffic and a 0.7% increase among non-Apple users.
"As the event ended, traffic from Apple users remained below average until approximately 2:33pm EDT, while traffic from non-Apple users remained slightly above average," Pornhub concluded in the report.