A website in the adult film industry breaks down its viewership by generation.
It's that time of year again - wrap season. The time when companies package up all the data they’ve been collecting from users over the year and show some curious results.
The most searched video games and characters of 2024 have been revealed as well as the most searched for movies and characters of 2024. Curious?
Pornhub's 2024 year in review also shared insights into what people have been searching for by generation.
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And there seems to be a major difference in the top categories searched by Gen Z and Boomers.
For starters, the average Pornhub user in 2024 was 38 years old which is just slightly older than last year’s average of 37.
Statisticians then broke down these categories further by age group.
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"The 18-24 age group made up the biggest portion of traffic, with 27% of all traffic falling into that category," the Pornhub's press release explained. "Following closely behind was the 25-34 age group, which accounted for 24% of all traffic."
It continued: "Together, the 18 to 35 group makes up over half of Pornhub’s visitors, even after giving up -2 percentage points in 2024 to the over 35 crowd."
The data suggests that Gen Z have extremely different tastes compared to other generations.
"Our statisticians investigated the percentage difference in popularity compared to all the other age groups," the press release added.
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The research found that the 18-24 age group (covering Gen Z) are 392 percent more likely to view 'vertical videos', and have a particular interest in 'hentai'.
As for boomers (55+), they're said to be more interested 'strap on', 'gangbang' and 'double penetration'.
Gen Y (25-34) are commonly searching for 'FMM', 'tattooed woman' and 'parody'. Meanwhile, Gen X (35-54) tend to go for 'role play', 'feet' and 'compilation', according to data gathered by Pornhub.
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"It is a fascinating point our statisticians discovered that Gen Z’s interests were higher around non-porn style porn than actual porn," the press release added.
"For example, Music, SFW (safe for work), and Gaming all appear in their top relative categories. It seems they are looking to get more from their experience on Pornhub than watching purely sex videos.
"It’s almost like Gen Z is watching Pornhub for the podcasts, like Boomers read Playboy for the articles."
And according to Push Square, PS5 and PS4 users drove most of the console traffic to Pornhub - with a small fraction of PS Vita users still holding on,