• News
    • Tech News
    • AI
  • Gadgets
    • Apple
    • iPhone
  • Gaming
    • Playstation
    • Xbox
  • Science
    • News
    • Space
  • Streaming
    • Netflix
  • Vehicles
    • Car News
  • Social Media
    • WhatsApp
    • YouTube
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
TikTok
Snapchat
WhatsApp
Submit Your Content
Apple's Tim Cook reveals the one thing he's had to sacrifice for his success

Home> Apple

Published 10:56 22 Oct 2024 GMT+1

Apple's Tim Cook reveals the one thing he's had to sacrifice for his success

The CEO had to make sacrifices to get to the top

Rebekah Jordan

Rebekah Jordan

Apple CEO Tim Cook recently opened up about one major sacrifice he's had to make in his journey to the top.

In an interview with The Wall Street Journal, Cook reflected on his early days working at the tech giant and under the late Steve Jobs.

He credited Jobs with teaching him valuable lessons including 'not to be married to past views,' 'the value of innovation' and the power of small teams.

“He taught me the value of focus, the importance of simplicity, the fact that making things simple is so much harder than making things complex,” Cook said.

Advert

Cook also touched on his love for logistics, manufacturing and maths as well as graduating from Auburn University.

Justin Sullivan/Staff / Getty
Justin Sullivan/Staff / Getty

During the interview, Cook was also asked what sacrifices he’s made to get where he is today.

Because success definitely doesn't come without sacrifices.

Advert

Without hesitation, Cook answered 'sleep' and then joked: "Fortunately I love coffee."

Cook then laughed about his daily coffee intake, humorously saying: “Please don’t benchmark that,” acknowledging that he probably drinks more coffee than most.

He also revealed his morning routine, which involves waking up early and immediately checking emails from customers on his Mac.

“I get notes both that are positive and some that are not so positive,” he said. “I think this is great because it keeps my hand on the pulse of the company.”

Advert

Also in the interview, Cook went on to talk about his working relationship with Jobs, saying that the former CEO appreciated people who challenged him.

NIC COURY/Contributor / Getty
NIC COURY/Contributor / Getty

"He loved someone to debate him, and you could always change his mind if you had the best idea," Cook explained.

"We changed each other's minds. That's the reason we worked so well."

Advert

Fans have praised Cook for his leadership and likeable personality in the YouTube comments.

"Steve Jobs knew how to design Apple products and market them, Tim Cook knew how to run Apple like a well oiled machine," wrote the first user.

"One of the best things about Tim Cook is that when you listen to him as he speaks, you can clearly see how passionate he is, a key thing for being a good CEO," said one other user.

"I like Tim. I wish this was longer, he’s such a down to earth, likable, nice guy who just happens to be extremely smart and not pompous about it. There’s not a lot of people like that!" added another.

Featured Image Credit: Justin Sullivan/Staff / NIC COURY/Contributor / Getty
Apple
iPhone
News

Advert

Advert

Advert

  • Tim Cook reveals Apple is developing 'one of the most profound technologies of our lifetime'
  • Apple CEO Tim Cook gifts 'unique' statue to Donald Trump made with 24K gold before $2.5b announcement
  • Viewers think Tim Cook gave away his real opinion of Apple's Siri in 'the big interview'
  • Tim Cook lands $500,000,000 deal to secure Apple's access to rare Earth magnets from China

Choose your content:

3 hours ago
9 hours ago
4 days ago
  • 3 hours ago

    Everything to know about Apple's upcoming iPhone 17 following launch day leak

    We sorted the rumours from the facts

    Apple
  • 3 hours ago

    Tim Cook reveals Apple is developing 'one of the most profound technologies of our lifetime'

    It will become 'deeply integrated' into the ecosystem

    Apple
  • 9 hours ago

    Real reason why your iPhone has a small black circle next to the camera

    It’s one of the few visible iPhone features that has remained a constant over the years

    Apple
  • 4 days ago

    Little-known feature hiding in your iPhone helps users with condition that affects 1 in 3 people

    This could transform any road trips you take

    Apple