The year's biggest meme has even reached the Oval Office, as US Vice President JD Vance has taken to social media in a rant about two rather infamous numbers, calling for a 'ban' after his child causes chaos in church.
Memes often originate in the most unlikely places, especially as social media has evolved, causing some to appear almost out of thin air with no clear meaning behind their use.
This was inevitable as internet jokes become more abstract and are churned out faster than ever before, yet one absurd meme has stuck around longer than most, in part due to its popularity with a younger audience.
'67' is a meme that's become so big that people of all ages across the world are wondering what it means and why so many people find it funny, and this has now caused one major government official to reach breaking point.
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Taking to X, JD Vance revealed: "Yesterday at church the Bible readings started on page 66-67 of the missal, and my 5-year-old went absolutely nuts repeating 'six seven' like 10 times. And now I think we need to make this narrow exception to the first amendment and ban these numbers forever."
Of course, Vance's request to proscribe the utterance of 'six seven' is said (mostly) in jest, but it is clearly something that triggers a chaotic response in many children that parents have to deal with on a daily basis.
It's not the first time that numbers have become jokes, as both '69' and '420' remain enough on their own to inspire a chuckle, but both of these have an actually meaning (especially one that is more 'adult') whereas '67' is by design meaningless.
"Where did this even come from," asks Vance in a follow-up post. "I don't understand it. When we were kids all of our viral trends at least had an origin story."
What does 67 mean?
If you're yet to fully grasp what '67' or 'six seven' actually is then unfortunately you're only in store for disappointment as it technically doesn't mean anything beyond how funny people find the intonation of the phrase, the arm movements that often come partnered with it, and the absurdity of its meaninglessness.
According to meme database KnowYourMeme, the 67 jokes originates from a song called 'Doot Doot' by Skrilla, which was then used in basketball videos on TikTok and Instagram Reels — particularly for Charlotte Hornets player LaMelo Ball who is 6'7".
It was then 'evolved' by TikTok creator and basketball player Taylen Kinney, who forced the phrase into conversation at any point he could, often using the now-iconic hand gesture alongside it.
It really kicked off when a boy now identified as Maverick Trevillian did the 67 meme while watching a basketball game in a video from YouTuber Cam Wilder, and the rest is history.