Turns out MrBeast isn't too happy when you place a competitor's product on his very own set, as he found rival chocolates lying around with no culprit in sight.
While having the most subscribed to YouTube channel in the world, Jimmy "MrBeast" Donaldson also manages to co-own a leading energy drink in Prime, a lunch box company in Lunchly, and even host his own TV game show with the recently-released Beast Games on Amazon's Prime Video.
On top of this though he also has his own chocolate brand in Feastables, and while he has faced controversy surrounding allegations of child slave labor which he has since vowed to fix, the company remains a popular choice for many across America.
That appeal seemingly hasn't transferred to MrBeast's own sets though, as he recently found rival chocolate on his own turf instead of his own, and wasn't exactly too happy about it.
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"Guys I'm on set and someone did something really terrible that I need to confront," Donaldson remarked in a recently posted video.
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Showing a glass container full of Hershey's and Reese's chocolates, Donaldson continues: "If you look right here there are Hershey's chocolate bars on set [...] who bought this s***."
Raising his voice, MrBeast declared: "Who put Hershey's on set?! Why?! What are we thinking everybody?! This is a horrible way to start a shoot."
While this reaction was almost definitely Donaldson joking around with his fellow crew members through an exaggerated and over the top response, it certainly begs the question why it's not default that Feastables is the exclusive snack provider for his productions, with a bit of Prime for refreshment on the side.
One user on social media is equally unhappy with the situation, outlining that "from a business standpoint [this] is disrespectful lmao," whereas some have taken it as a clever marketing opportunity from Donaldson and co.
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"He just gave them folks free promo but also leavin room for new ppl to realize he has his own chocolate," argued one other comment, with additional users indicating that it's a "blame game to market his stuff." Certainly an innovate way to get the Feastables name out there.
"Not a fan of him, but he has every right to be upset," suggests another comment. "It would be disappointing, it has the branding of the channel they work for on it, so it is a part of the business they work for and whoever [has] done it does not want to support their workplace, while at work."
It's likely not that serious though, and either a friendly prank by one of Donaldson's close friends or, if you believe other commenters, a clever way of getting the Feastables name out there.