One of the world's biggest YouTubers MrBeast has dropped a teaser for his cryptic Super Bowl ad where fans have a shot at winning $1M.
The countdown to this year's Super Bowl is heating up, and the ads are already stirring up drama in the tech world. Earlier this week, Anthropic's tongue-in-cheek ad ripped into AI rivals that are incorporating ads into their platforms, which caused OpenAI's Sam Altman to fire back in a lengthy post. The jab came after ChatGPT announced it would start displaying ads to certain US users as a way to boost revenue and offset the chatbot's high development costs.
But it seems a YouTube sensation is going to be heavily involved in a Big Game commercial as MrBeast appears to work alongside Salesforce in its 2026 spot.
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Last month, Jimmy 'MrBeast' Donaldson revealed that he teamed up with Salesforce after he posted he'd been 'sitting on an amazing Super Bowl commercial idea for years.' To his luck, Salesforce CEO Marc Benioff replied to the internet personality in the comments and it seems they're bringing his grand idea to life.
Now, in the ad teaser, MrBeast is once again giving away serious cash, offering fans the chance to win one million dollars. The Feastables owner's idea was to turn passive viewing into active participation and problem-solving.
In the vertical teaser ad, MrBeast stands front and centre with a board displaying a cryptic riddle that must be cracked to enter the contest.
Behind him are all kinds of distractions like people playing basketball, boxing and baton twirlers all within in a narrow corridor, bearing resemblance to the iconic 'moonwalking bear' video.
According to the post shared by scubaryan_:"Fans are supposed to solve the “cryptic riddle” at the end of the clip to learn how to enter."
In earlier Instagram footage showing MrBeast pitching his idea to Salesforce, the team appeared remarkably flexible with his creative vision, as long as the 'commercial would be legal and include Salesforce products.'
Fans in the comments have already started turning to AI tools like Grok for answers, though whether anyone has actually cracked the code is anyone's guess.
Some people believe the whole video to be a troll with Grok suggesting that the riddle just means: "THIS MEANS NOTHING I JUST WANTED TO WASTE YOUR TIME LOL.”
But given MrBeast's track record of genuinely massive giveaways, there's reason to believe there's more substance behind the puzzle.
To see what MrBeast's Super Bowl Takeover actually entails, viewers will have to tune into the Super Bowl broadcast on 8 February.