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Apple announce iPhone 18 Pro and Pro Max in never seen before color everyone was hoping for
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Apple has just unveiled its latest device model with the iPhone 18 Pro during its ‘Surprise and shine’ event.
The tech giant’s annual event is underway and the firm has just unveiled the iPhone 18 Pro to the world, which comes in four colors - black, silver, glacier, and burgundy.
Many Apple fans have been anticipating the introduction of the burgundy iPhone after it was first rumored to be coming weeks prior to its official unveiling.
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Apple's phone announcement is currently live streaming across the world, with the introduction to the latest iPhone being made by John Ternus, who has officially taken over as the CEO of Apple from Tim Cook after he served 15 years in the position.
Ternus marked his takeover with his first ever keynote address as head of the firm, unveiling the latest products for the company.
So, what are Ternus’ credentials prior to the promotion? Well, he has a long history with Apple, having first joined back in 2001 as an engineer working on external Mac monitors.
In 2013, he was promoted to Vice President of Hardware Engineering of Apple before becoming Senior Vice President of Hardware Engineering of Apple in 2021, which is a role he has stayed in until his most recent promotion.
Here's where you can pre-order the new iPhone 18 Pro
- Amazon - https://www.amazon.com/stores/Apple/page/77D9E1F7-0337-4282-9DB6-B6B8FB2DC98D?tag=uniladtech0f-21
- Verizon - https://go.skimresources.com?id=144000X1750062&xs=1&url=https%3A%2F%2Fwww.verizon.com%2Fproducts%2Fapple%2F&xcust=UniTech-08
- Walmart - https://go.skimresources.com?id=144000X1750062&xs=1&url=https%3A%2F%2Fwww.walmart.com%2Fshop%2Fnew-from-apple&xcust=UniTech-08
Details on the newly unveiled iPhone 18 Pro
The latest model of iPhone comes with some serious upgrades including new capabilities with Siri AI.
The revamped digital assistant will be able to ‘take actions in your apps, including third-party apps’.
Meanwhile, the battery life is purported to be the longest in iPhone history.
Introducing the new device, Ternus shared in his keynote address: “I love the idea that the things we make help people be more creative, more productive, and maybe even do things they didn't think possible before. I love that we lead with our values and we infuse them into everything that we do. We obsess over the details.
“We care enormously about design and simplicity. We want our products to be incredibly powerful, but we also want them to be simple and natural and intuitive. And look, at the end of the day, we just want to make things that have a meaningful impact in people's lives.”
When will the new Apple products be released?
After unveiling its new range of products including the iPhone 18 lineup, pre-orders are expected to become available from this Saturday (September 12), while availability in store is scheduled for September 18.