iPhone 18 Pro and Pro Max in never seen before color is now available to buy
This article contains affiliate links and LADbible Group will make a commission on anything purchased
Just last week, Apple unveiled its latest device models with the iPhone 18 Pro and Pro Max during its highly anticipated ‘Surprise and shine’ event.
The tech giant’s annual event took place last Wednesday (September 9), where the firm announced the iPhone 18 Pro and Pro Max to the world, which comes in four colors - black, silver, glacier, and burgundy.
Pre-orders for the devices became available on September 12 and as of today (September 18), the phones are officially available to buy, with prices starting from $1,199.
Advert
Many Apple fans had been anticipating the introduction of the burgundy iPhone after it was first rumored to be coming weeks prior to its official unveiling.
Apple's keynote address was led by John Ternus, who has officially taken over as the CEO of Apple from Tim Cook after he served 15 years in the position.
So, what are Ternus’ credentials prior to the promotion? Well, he has a long history with Apple, having first joined back in 2001 as an engineer working on external Mac monitors.
In 2013, he was promoted to Vice President of Hardware Engineering of Apple before becoming Senior Vice President of Hardware Engineering of Apple in 2021, which is a role he has stayed in until his most recent promotion.
Here's where you can buy the new iPhone 18 Pro and Pro Max
Details on the newly unveiled iPhone 18 Pro and Pro Max
The latest model of iPhone comes with some serious upgrades including new capabilities with Siri AI. The revamped digital assistant will be able to ‘take actions in your apps, including third-party apps’.
Meanwhile, the battery life is purported to be the longest in iPhone history.
Introducing the new device, Ternus shared in his keynote address: “I love the idea that the things we make help people be more creative, more productive, and maybe even do things they didn't think possible before. I love that we lead with our values and we infuse them into everything that we do. We obsess over the details.
“We care enormously about design and simplicity. We want our products to be incredibly powerful, but we also want them to be simple and natural and intuitive. And look, at the end of the day, we just want to make things that have a meaningful impact in people's lives.”