• News
    • Tech News
    • AI
  • Gadgets
    • Apple
    • iPhone
  • Gaming
    • Playstation
    • Xbox
  • Science
    • News
    • Space
  • Streaming
    • Netflix
  • Vehicles
    • Car News
  • Social Media
    • WhatsApp
    • YouTube
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
TikTok
Snapchat
WhatsApp
Submit Your Content
Apple's latest financials have been released and everyone is saying the same thing

Home> Apple

Published 10:12 10 Feb 2025 GMT

Apple's latest financials have been released and everyone is saying the same thing

There's a disparity between two key numbers

Harry Boulton

Harry Boulton

Apple's financial income statement for Q1 2025 has been released, and beyond the big billions on display everyone on social media is saying the exact same thing about a rather odd juxtaposition.

It's certainly no secret that Apple are an incredibly successful and profitable company, as they've been among the top spots for years when it comes to the most valuable companies in the entire world.

They weren't always the kings of the smartphone market though, as clear mistakes from their competitors allowed the iPhone creator to step out ahead of the pack, and they've since cemented their place among the rest when it comes to a wide variety of gadgets.

It's easy to marvel at the staggering revenue and profits that the company produces every single quarter, yet their Q1 2025 income statement has many on social media pointing out one particularly glaring comparison.

Advert

On the r/dataisbeautiful, user SankeyArt has created a suitably stunning chart that illustrates the gross revenue and net profit of Apple for the first quarter of the year, breaking it down by each product too.



Advert

The iPhone, for example, earned Apple $69,000,000,000 in gross revenue, marking a 1% loss year-on-year, whereas the MacBook increased 16% year-on-year with $9,000,000,000 in revenue.

Overall Apple earned $98,000,000,000 in revenue from products and $26,000,000,000 from their various services, totaling $124,000,000,000 and representing a 4% year-on-year increase.

From this, they managed to pick up a net profit of $36,000,000,000 which is simply staggering for a single quarter - and also represented a 7% increase from the previous year.

Despite this, Apple saw a 2% decrease in taxes paid, which amounted to $6,000,000,000 overall, and many people in the comments made reference to these seemingly contrasting stats.

Advert

"Profit up 7%, taxes down 2%..." one user points out, whereas another illustrates their shock: "I can't believe they pay only about 10% of their profit in taxes."

While it is a little more than 10%, coming out at around 15% in after accounting for the operating profit, it is still lower than the flat corporate tax of 21% in the United States.

People are confused at how Apple have managed to increase their profits but decrease their taxes (Kevin Carter/Getty Images)
People are confused at how Apple have managed to increase their profits but decrease their taxes (Kevin Carter/Getty Images)

On top of this, many simply can't get their head around how Apple has managed to reduce their tax payout despite increasing their profits, as that simply does not make sense.

Advert

Regardless, many are also simply amazed at how much the company is able to make in a single financial quarter, as one points out: "29% net profit on their revenue. Numbers most companies can only dream on."

While some experts outlined what they believed to be a '$100,000,000,000 mistake' made by Apple and Tim Cook over a decade ago, things certainly have turned out well for the company in the years since.

Featured Image Credit: CFOTO / Contributor / Getty
Apple
Money
iPhone

Advert

Advert

Advert

Choose your content:

8 hours ago
a day ago
2 days ago
  • 8 hours ago

    Apple sues YouTuber for his videos on iOS 26 in bombshell lawsuit

    The legal eagles are circling

    Apple
  • a day ago

    iPhone 17 Pro Max rumored to come in bold new color following suprising leak

    The next iPhone could be getting a fiery refresh

    Apple
  • a day ago

    iPhone users have three game-changing features that will transform screenshotting in upcoming iOS 26 update

    Screenshots have never been smarter

    Apple
  • 2 days ago

    iPhone users left stunned after comparing screen brightness to an Apple store device

    People speculate that certain settings are being hidden

    Apple
  • Phone case company leaks iPhone 17 design and everyone is noticing the same awkward detail
  • Apple tipsters release alleged leaked pictures of upcoming iPhone 17 'Air' and everyone is saying the same thing
  • Apple's Tim Cook reveals the one thing he's had to sacrifice for his success
  • iPhone users brand new feature 'worst thing Apple have ever released' as some claim they feel 'scammed'