Consumers can't help but keep taking a bite out of the 'apple' as the tech giant has just crossed a major milestone and joined an exclusive club with just two other members.
Starting in Steve Jobs' garage with co-founder Steve Wozniak, it's hard to believe the tiny seed of Apple and its computers has grown into a massive tree that bears the fruit of iPhones, iPads, laptops, and more.
Earlier this year, Nvidia leapfrogged Apple to become the first company to have a market value over $4 trillion. The AI Goliath has continued to soar past that record, and thanks to signing a $500 billion deal, it's already crossed $5 trillion.
Microsoft also had the honor of joining the $4 trillion club in July 2025, with Apple now coming up on the outside. Although it's since dipped to a more than respectable $3.99 trillion, Apple has officially crossed the $4 trillion line.
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Coming a long way from the release of the Apple I in 1976, we can only imagine what Jobs would be saying if he could see the once-humble company reach a $4 trillion market value. Apparently, Apple has one specific product to thank for its current winning streak.
Apple stock bounced up 0.2% to an all-time high of $269.2. Shares have climbed by around 13% since the iPhone 17 line launched on September 9, and according to experts, the ever-growing roster of smartphones can be attributed to its record market value.
Ahead of the latest peak, Chris Zaccarelli, chief investment officer for Northlight Asset Management, explained: "The iPhone accounts for over half of Apple's profit and revenue and the more phones they can get into the hands of people, the more they can drive people into their ecosystem."
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Reuters says that customers were 'wooed' by the iPhone 17 lineup. The slimmer iPhone Air fought off Samsung rivals, while research firm Counterpoint claims the iPhone 17 beat its predecessor by 14% in both the USA and China.
All of this has created the perfect tech storm to hit that lucrative $4 trillion. Then again, with the iPhone 17 Pro Max reportedly earning a huge profit on every model sold, it's no surprise Apple is in the money.
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Still, in a year where stocks stumbled amid fears that President Donald Trump's trade tariffs could scupper the company's grand plans by pushing iPhone prices through the roof, it's impressive to see such a comeback.
Instead of handing these increased prices down to consumers and feeling their wrath, it's said that Apple has 'swallowed' the costs of the tariffs.
Apple was forced to bend the knee and has vowed to invest a jaw-dropping $600 billion in America, but when you're company is worth $4 trillion, you can afford to splash the cash a little more than the rest.
With Apple poised to peek over $4 trillion once again, there are questions about whether it will finally embrace AI. Alongside its long-awaited Siri update being delayed, Apple has remained cautious when it comes to AI. Zaccarelli concluded: "The lack of a well-understood artificial intelligence strategy is clearly one of the things that is an overhang for the stock. If they could figure out how to incorporate artificial intelligence in a way that would excite consumers and the market, you'd see a whole different company."