One man spent $40,000 on an original iPhone and was shocked to discover what was inside the parcel.
The YouTuber dropped thousands of dollars on the sealed box, which is now considered a collector classic.
The content creator in question is Marques Brownlee, who specializes in tech content.
Brownlee often takes to YouTube to give his insight with useful tips and to share his reviews on the latest products.
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The YouTuber has earned himself nearly 20 million subscribers on the platform, as well as over six million followers on X, formerly Twitter, with his videos.
In one video, he documented his experience buying a factory sealed original iPhone at an auction.
Speaking to the camera, Brownlee said: “It was actually kind of surreal winning this auction.”
Showing the carefully sealed box, the YouTuber shared that he knew there was definitely a phone inside because the contents had been x-rayed before he’d made his big purchase.
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Brownlee went on to say: “It has this upside down Lucky You sticker.
“Every article that I've read, that I've looked up about this Lucky You sticker, nobody seems to know what it is.
“It's kind of confusing because it is super rare, other original sealed iPhones don't have this sticker.
“I even asked people at Apple, they don't know what it means.
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“There are so many things that I think people forgot about the original iPhone. One is it didn't have an app store, so it was just the apps that were on it.
“And two, you couldn't set a wallpaper with the first version of iOS so everyone's iPhone looked exactly the same.”
Many viewers took to social media to share their reactions to Brownlee’s rare purchase.
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On Reddit, one user wrote: “This man is lucky, as it says on the box.”
Another explained: “The Lucky You sticker was used by Apple in the 2000s on various products. I purchased an iPod mini from Walmart in the early 2000s that had one. Hilarious, it's some mystery now.”
And a third joked: “Lucky him.”
Brownlee went on to inspect his new - but very old - iPhone.
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The first version of the Apple smartphone came with stickers, earpods and a how-to guide for working the device.
Brownlee said: “Finger Tips: these are all the tips for using and operating your iPhone in 2007.
“How to set a passcode, how to send a message, how to browse the web.”
It's a far cry from the much-more advanced version now - the iPhone 16.
With the likes of Apple Intelligence, the first iPhone now seems very dated.