Three popular YouTubers have been called out over their latest business venture for 'selling stuff for the sake of making money.'
MrBeast, KSI and Logan Paul have all built huge careers on YouTube and today stand as some of the most followed content creators on the platform.
But, beyond making entertaining videos, they've all branched out into other successful ventures over recent years.
MrBeast's Feastables chocolate bar brand has reportedly done more than $10 million in sales, with the 26-year-old - real name Jimmy Donaldson - claiming on social media that he's had to increase production due to high demand.
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And, Olajide 'KSI' Olatunji and Logan Paul have also made a name for themselves in the food and drink market with their PRIME energy drinks, which people queued through the night for when they were first released in 2022.
More recently, the trio came together to announce the launch of Lunchly, an idea that combines their two products in an on-the-go lunchbox to rival Lunchables.
But, people aren't impressed by the business venture, with another popular YouTuber DanTDM calling them out on X (formerly Twitter).
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In reply to a post by Dexerto about the launch, the gamer wrote: "What happened to YouTubers man?
"I can't not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans?
"This is selling cr*p to kids who don't know better than to trust the people who are selling it to them."
He ended his post by urging the creators to 'do better.'
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And lots of people agree with what Dan had to say.
In a Reddit thread about the post, one person wrote: "Selling PRIME in kids meals is absurd lmao."
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Another sarcastically commented: "PRIME and a chocolate bar, sure sounds like they are all interested in looking after the health of the kids and not just trying to squeeze every penny out of them as possible."
And a third said: "It’s always bothered me how people let any influencer or content creator sell s*** products as long as they are 'getting their bag.'
"YouTubers push predatory games, s*** services, and s***** merch just so they benefit. Some of these people are already getting millions, but it’s never enough.
"Their fan base always excuses it too, because they deserve to get paid."
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Lunchly is MrBeast's first major product launch since the recent controversy surrounding his now ex-co-host Ava Kris Tyson.
In July of this year, Tyson was accused of grooming and sending inappropriate messages to minors.
She has since 'permanently stepped away' from MrBeast's channel to focus on her family and mental health.