Pringles wants you to sign a 'digital will' to win 200 years of free chips
They say that once you pop, you just can't stop. It's grim to think about, but eventually, there will be a day when you pop your last can of Pringles. Embracing its morbid side this Halloween, the popular chip brand is offering one person 200 years of Pringles if they agree to be buried in a specially branded urn.
You might know Pringles for unusual flavor creations like beer can chicken, pecan pie, and Grand Canyon French fries (yeah, we don't know either). Now, you might remember the brand for burying Grandma after she dies and her watching over you in a Pringles-shaped urn above the fireplace.
And you thought 'boil-in-the-bag' funerals were disturbing.
Even if you've already signed your last will and testament, you might want to rethink your burial options thanks to Pringles' latest stunt. This one is inspired by the late chemist, Frederic J. Baur. In 1956, Procter & Gamble tasked Baur with developing a new kind of potato chip that does away with complaints about broken chips, them being greasy and stale, and air in the bags.
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This led to the creation of the now-iconic Pringles can, and while many of us have bemoaned being unable to get our hands right to the bottom, the brand wouldn't be anywhere as memorable as it is without its receptacle.
Baur passed away in 2008 at the age of 89, with some of his remains being buried inside a Pringles can.
Honoring Baur's legacy, Pringles has launched the campaign featuring an advert with real-life funeral director Dan Madden. While Pringles makes light of how far you'd go for your favorite chip, there's an actual incentive to have yourself buried in a Pringles can.
In the ad, Madden holds up the will that asks a 'die-hard' Pringles fan to sign the following: "I hereby express my intent to have my remains, upon my eventual demise, be cremated and deposited within a Pringles can for all of delicious eternity."
While some might think you're mad, you have to reiterate that you are of sound mind and "not under duress, fraud, or undue influence."
If this sounds like your kind of burial, you're encouraged to visit OnceYouDrop.com between now and 1:59 p.m. ET on October 22,
The randomly selected winner will be awarded more than $28,000 in cash, which is enough to buy an 'afterlifetime' of Pringles in the form of 52 cans of Pringles (one a week), at $2.70 per can, for 200 years.
Notified around October 31, you'll get a one-of-a-kind Pringles urn made from precious metal and personally engraved. The contest rules also state the urn has an estimated value of $500.
To enter, you simply need to be an American citizen who is over the age of 18 and is willing to head to the contest page to sign your 'will and taste-ament'.
For those worried that their friends and family might not approve of having to scoop you into a Pringles-inspired urn, the contest rules reiterate: "The will and taste-ament e-document is for entertainment purposes only and not legally binding or enforceable. Should you desire to be buried in a Pringles can, please consult a legal advisor to make necessary arrangements."
While you could actually win the contest without having to be buried in a Pringles urn, we think you should make yourself the main talking point of all future family gatherings by seeing this one through to the end.