You've probably been living under a rock if you haven't heard of MrBeast.
With a whopping 225 million subscribers on YouTube, American creator MrBeast - real name Jimmy Donaldson - is one of the most influential creators online.
He first joined YouTube back in 2012, largely posting gaming videos. Now, he's known for extremely high production value in his videos, and has made a name for himself with his vast feats of charity.
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Videos include 'Survive 100 Days Trapped, Win $500,000', 'I Spent 7 Days Buried Alive', Last To Leave Circle Wins $500,000' and 'I Built Willy Wonka's Chocolate Factory!'
MrBeast is currently the most-subscribed individual on YouTube, and the second-most subscribed channel overall.
He's also no stranger to going viral on other platforms - in July 2023, he became the first person to hit one million followers on Threads, Mark Zuckerberg's rival to X, fomerly known as Twitter.
But that's not all - MrBeast is still pretty active on X. After posting on X to tell people to watch one of his most recent videos, another user replied: "Upload on this platform too," to which Elon Musk himself responded with one simple word: "Yeah."
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But it's MrBeast's reponse which has really taken off, racking up 32K likes.
"My videos cost millions to make and even if they got a billion views on X it wouldn’t fund a fraction of it," he wrote.
"I’m down though to test stuff once monetization is really cranking!"
And that's not even the first time he's gone head-to-head with Musk on the site.
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In May 2022, Musk posted: "If I die under mysterious circumstances, it's been nice knowin ya." To which MrBeast replied: "If that happens can I have Twitter."
Surprisingly, Musk said "Ok" to the bold request - a response that has 284K likes on X.
All this hype - but how might that actually translate into money for MrBeast?
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In 2023, he came in at number one on the Forbes Top Creator list, with the American business site saying he had a total of 312 million followers, with his earnings clocking in at a gobsmacking $82 million.
While a portion of this presumably comes from his YouTube videos, that's not MrBeast's only income stream.
He's got a merch line Forbes describes as 'sprawling', and then there's his other endeavors - such as MrBeast Burgers, a delivery-only restaurant chain that spans the US, UK and more.
Plus, in 2022 he launched a confectionary company called Feastables, selling chocolates, cookies, gummies and more.