Featured Image Credit: Nur Photo / Future Publishing / Contributor / Getty
Apple is iconic for its tech products and of course, its famous Apple logo that used to be plastered all over its computer products.
However, Apple have recently taken a more subtle marketing approach and doesn't show its logo on its latest releases such as its AirPods.
But fans have wondered, why does the apple design have a bitten chunk out of it?
Apple Explained posted a video on YouTube explaining the decision behind the iconic logo.
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The story dates back to 1977.
'Steve Jobs turned to an ad agency to design a simple logo that could be printed on their computers,' the video explained.
Since the original hand-drawn logo of Issac Newton under an apple tree was a little too complicated, Rob Janoff was assigned to the project, and Jobs gave him just one request saying, “Don’t make it cute."''
Janoff focused on the image of the apple rather than the typography. This was a shift away from what other tech companies like HP and IBM were doing at the time.
Instead, Janoff started off with a 'simple silhouette of an apple with a leaf on top.'
However, according to Apple Explained: 'This imagery was pretty ambiguous since there are several fruits that have a round shape with leaves stemming off.'
Many people actually mistook the apple silhouette for a cherry since there was 'no clear context for how large or small the fruit might be.'
Henceforth, the solution...
To eliminate any confusion about fruit, Janoff added a bite that allowed people to 'immediately identify the logo as an apple, while still retaining a simplistic design.'
Lastly, six colourful stripes were added to the logo to symbolise the tech company's ability to display colour images - something which was revolutionary at the time.
In response to the finished design, Jobs simply said: 'Okay, that's nice.'
And so, it became the official logo of Apple.
However, there is a myth to this day that the bitten apple was a play on words with the word 'byte' meaning a unit of memory size.
Responding to the rumours, Janoff said in an interview: 'I'm afraid it didn't have a thing to do with it. It's just a small, happy coincidence.'
