Apple is iconic for its tech products and of course, its famous Apple logo that used to be plastered all over its computer products.
However, Apple have recently taken a more subtle marketing approach and doesn't show its logo on its latest releases such as its AirPods.
But fans have wondered, why does the apple design have a bitten chunk out of it?
Apple Explained posted a video on YouTube explaining the decision behind the iconic logo.
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The story dates back to 1977.
'Steve Jobs turned to an ad agency to design a simple logo that could be printed on their computers,' the video explained.
Since the original hand-drawn logo of Issac Newton under an apple tree was a little too complicated, Rob Janoff was assigned to the project, and Jobs gave him just one request saying, “Don’t make it cute."''
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Janoff focused on the image of the apple rather than the typography. This was a shift away from what other tech companies like HP and IBM were doing at the time.
Instead, Janoff started off with a 'simple silhouette of an apple with a leaf on top.'
However, according to Apple Explained: 'This imagery was pretty ambiguous since there are several fruits that have a round shape with leaves stemming off.'
Many people actually mistook the apple silhouette for a cherry since there was 'no clear context for how large or small the fruit might be.'
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Henceforth, the solution...
To eliminate any confusion about fruit, Janoff added a bite that allowed people to 'immediately identify the logo as an apple, while still retaining a simplistic design.'
Lastly, six colourful stripes were added to the logo to symbolise the tech company's ability to display colour images - something which was revolutionary at the time.
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In response to the finished design, Jobs simply said: 'Okay, that's nice.'
And so, it became the official logo of Apple.
However, there is a myth to this day that the bitten apple was a play on words with the word 'byte' meaning a unit of memory size.
Responding to the rumours, Janoff said in an interview: 'I'm afraid it didn't have a thing to do with it. It's just a small, happy coincidence.'