Every new product Apple have released so far as CEO Tim Cook declares 'big week ahead'
Apple's second biggest week of the year has got off to a great start with a number of major new product reveals, but it can be hard to keep up with everything that's been announced so far.
It might not beat the pure excitement of a new iPhone or iOS launch that typically happens every September, but there's definitely plenty of interest in Apple's early-year slate and there's bound to be something that you're interested in picking up.
There's updated versions of both budget and 'pro' lines from Apple, alongside major new additions in some of its best-selling areas, so make sure to keep reading if you want to see everything that's been revealed so far, with even more exciting things to come as the week continues.
What new Apple products have been revealed?
iPhone 17e
Arguably the item that'll attract the most attention out of this week's Apple launches is the new iPhone 17e, which serves as an update to the budget smartphone lineup that plenty have been patiently waiting for.
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Last year we saw a major revision to how Apple handled its budget phones, as not only was the 'SE' branding dropped for a more streamlined 'number plus e' naming convention, it also got a much-needed face lift to look more in line with modern iPhones.
The iPhone 16e was somewhat of a disappointment for many, however, lacking a number of key features for a rather uncompetitive price, yet the 17e looks to be a return to form that could be the ideal option for someone wanting to get into the Apple ecosystem without the high cost of a new iPhone.
It costs just $599 and features double the storage of the 16e alongside an improved camera, MagSafe support, a faster processor, and even a brand new colour — definitely something to keep your eye on.
MacBook Air M5
Another much anticipated announcement was the arrival of the new MacBook Air, complete with an M5 chip and all the performance enhancements that arrive alongside that.
Don't expect a major revolution when comparing this to the M4 version that launched last year outside of internal stat boosts, but for anyone looking to pick up a new Apple laptop then this is likely the place to go — although it does now cost $100 more to the disappointment of some.
MacBook Pro M5 Pro + M5 Max
Similar performance boosts have been promised for the M5 Pro and M5 Max versions of the MacBook Pro, offering professionals and enthusiasts all of the power that they'll need to maximize their workflows.
Each one promises roughly a 30 percent increase in CPU performance over its predecessor, with storage also upgraded to 1TB and 2TB SSDs as a baseline for the M5 Pro and M5 Max respectively.
These models do start at $2,199 and $2,699 depending on their screen size, so it's certainly not for your average laptop buyer, but those that need the power will be more than happy to fork up the cost of entry.
iPad Air M4
While the MacBook lineup is welcoming the M5 chip, the iPad Air is finally getting the M4 upgrade that owners have been waiting for, and it could make it the perfect portable option for creatives that don't want to be burdened by a laptop.
The iPad is in a bit of a weird spot at the moment due to its similarities to the MacBook range, but it's certainly still got a loyal audience that will more than welcome the performance updates that arrive with this new launch, despite there being little noticeable change otherwise across the rest of the gadget. Why change what's not broken, after all?
Mac Studio Display + Studio Display XDR
Rounding off the products that have been announced so far is the two new Studio displays, which certainly have their fans but are perhaps the most controversial of Apple's launches this week.
There's no denying the visual quality of the Studio displays, which can be a game changer if you work in color and detail-sensitive environments, but many have been left frustrated that the new Studio Display is still only a 60Hz panel at $1,599, with users needing to fork out $3,299 for the XDR to get a higher refresh rate.
They will still certainly have their fans though, and you'll be able to pre-order them from March 4 with general availability starting from March 11.
When will more Apple products be announced?
There are still a couple more things yet to be announced by Apple this week, with the final 'Special Apple Experience' presentation taking place on Wednesday, March 4, at 9 a.m. EST (2 p.m. EST).
Press will be getting special hands-on sessions with all of the new products at this event in New York, and it's expected that a final few treats will be revealed, with rumors hinting towards a budget-focused MacBook, a new generation of iPad, and perhaps even an updated Mac Studio, although we'll be sure to update you if and when any of these are announced right here.