MrBeast is nowhere near slowing down as he continues to push the boundaries of content creation - and why would he?
His massive viewership and ad revenue bring him a fortune, which he reinvests to make even crazier videos - but some fans believe his ideas are too over-the-top just for the sake of engagement.
On X, Jimmy 'MrBeast' Donaldson recently posted his latest projects about people living in obscure places in exchange for a life-changing cash prize.
The world's most popular YouTuber wrote: "I have a pilot living in a $2,500,000 private jet and if he doesn’t leave for 100 days he keeps it, a cop/criminal in a jail and if they don’t leave for 100 days they win $500,000, and someone living in a gym until he loses 100 pounds for $500,000. Can’t wait to upload these".
Advert
However, some people called MrBeast out on X for 'exploiting' people for entertainment purposes.
Advert
"Locking people in extreme challenges for views feels more like exploitation than entertainment, no matter the payout," one person replied.
"Sounds like prison not entertainment. Mr. Beast you promote Evil and greed," another compared.
"You are filming Hunger Games irl. This is a bit insane," someone else argued.
Other fans defended the philanthropist's ideas and saw the positives of being paid to change your life for the better: "gettin paid to better your life is insane," someone wrote adding: "bro gets to have a dream body and money? count me in".
Advert
Another comment read: "The gym one is the most exciting. He improves his health and gets life changing money to build a new one!"
Similar backlash surfaced on the back of producing Beast Games, MrBeast's very own show which almost instantly became Amazon's most-watched reality TV show.
Some contestants of the show filed a class-action lawsuit against the internet personality, mentioning ‘chronic mistreatment’ and sexual harassment claims.
Advert
Not to mention, there was recent outrage over the winner of Beast Games receiving a significantly reduced portion of the promised $1,000,000 grand prize due to taxes.
Nevertheless, with MrBeast is already calling on contestants for Season 2.
Elsewhere, the owner of Feastables and Lunchly seems to have it all to his viewers, but he's also admitted that, despite the seemingly glamourous lifestyle, his life would be 'miserable' to the average person.
In 2024, Donaldson topped Forbes' creator rankings with earnings of $85,000,000, but in an interview with Steven Bartlett on The Diary of a CEO, he's explained how he is always either working or travelling for work, which can sometimes push him to the brink.
Advert
On some forums like Reddit, people are wondering how long he can keep it up before burning out.
But for now, his content is only getting bigger and more crazy.