This is how the world's most-followed TikToker could transform his content following a $975 million business move.
Gaining millions of followers, Khaby Lame has become one of TikTok's biggest sensations by simply silently reacting to other clips without uttering a single word. His deadpan facial expressions have attracted over 160 million followers, and it turns out TikTok fame isn't the only thing going exceptionally well for him.
A company called Rich Sparkle Holdings recently announced it acquired Step Distinctive Limited (owned by Lame) for a whopping $975 million.
UNILADTech spoke to ChatGPT to explore just how Lame’s content and social media presence are likely to change as a result of his business deal.
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First, it seems that the TikToker might scale his content with the help of artificial intelligence, which could see more money heading his way.
This is because Lame's recent deal involves developing an AI 'digital twin' that will mimic his 'facial expressions, voice cues, and mannerisms across posts, livestreams and clips,' meaning there will be less hands-on work from Lame himself.
When it comes to content output, this opportunity could enable Lame to produce AI-generated videos '24/7 in multiple languages and formats.'
His role is also expected to shift from a solo creator to a 'brand leader,' ChatGPT suggests.
"With Rich Sparkle Holdings acquiring exclusive commercial rights to his brand for the next 36 months and Khaby gaining a controlling shareholder position, his role becomes more strategic and executive than purely creative," the chatbot responded.
As a result, his content might become less frequent but 'more curated, high-impact content.'
We may only see the real, non-AI version of Lame appear in 'major launches or flagship campaigns,' ChatGPT predicts.
"The deal also covers broader commercial operations — e-commerce, merchandise, licensing and livestream commerce integration," ChatGPT noted.
Consequently, the internet personality's content might start to include more 'shoppable livestreams and product showcases' powered by 'AI-driven brands and local teams.'
His reputation could expand beyond TikTok to 'YouTube, Instagram and Facebook Shops.'
As AI technology advances, it could produce 'multilingual and region-specific versions of his signature reactions', so viewers can 'expect content that feels culturally tailored while still keeping his “silent simplicity” style.
The AI chatbot gave an example of 'a version of Khaby for Spanish-speaking audiences,' or an 'AI-generated holiday or event-themed content for local markets.'
Finally, as AI and brand partners scale up production, Lame might step back from day-to-day content creation and assume a more oversight role.
ChatGPT suggests Lame 'may focus more on creative direction, major campaigns, and curated content' which is 'common when creators become brand stakeholders.'
Either way, things are looking pretty exciting for Lame's future.