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The year is 2006, Daniel Craig steps out of his ocean in those blue shorts for Casino Royale, Nintendo is about to make it big with the launch of the Wii, and Taylor Swift releases her debut album as she prepares to take over the world.
It was a simpler time for all, especially in the realms of social media. Facebook was in its infancy, Instagram wouldn't be born for another four years, and it would be another decade until we'd be mindlessly scrolling our lives away on TikTok. 2006 also heralded the birth of Twitter, although that blue bird is a far cry from Elon Musk's X that we see today. Alongside a mass exodus to Bluesky, plunging worth, and Musk's own ex branding it as 'poison', the Twitter you knew from way back when is well and truly dead.
Now, one of Twitter's co-founders is back with a new app, which unironically plans on tackling the 'devastation' brought on by social media.
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While Jack Dorsey is arguably the most remembered for helping found Twitter (initially called twttr), the honor also goes to Noah Glass, Biz Stone, and Evan Williams. Stone went on to launch Jelly, a search engine driven by visual imagery and discovery, which was later acquired by Pinterest in 2017.
He's teamed up with Pinterest co-founder Evan Sharp after founding a new tech startup called West Co., releasing their first app. Regulatory filings (via the Financial Times) claim that although West Co. was founded in 2023, the pair have raised $29 million and launched Tangle in November 2025.
Billed as a “new kind of social network, designed for intentional living," Tangle has started as an invite-only app that invites users to share personal objectives or 'intentions' with friends, while letting you and them 'reflect' on how they're achieved. Given that Pinterest works as a sort of virtual mood board, it's easy to see how this idea has evolved.
In a recent job advert, Tangle explained how “it is a tool for meaning that helps people plan with intention, capture the reality of their days, and see the deeper threads that shape their life.”
This all sounds pretty vague, but hoping to shed more light on exactly what Tangle is, Stone told FT that it's still in early stages and might change before it goes fully public: "It turns out that creating something to help people navigate their lifetime is difficult work, but I think it’s worth it."
The basic idea is that every morning, users are sent a notification that asks, "What’s your intention for today?”
Serving as West Co.'s Chief Executive, Sharp told a recent podcast that Tangle comes following an eight-year 'obsession' with “really trying to understand what we fundamentally disrupted with the phone and social media so that I could…help make that a little bit better”.
Expanding on his mantra, Sharp added: "What could I build that might help address just some of the terrible devastation of the human mind and heart that we’ve wrought the last 15 years?"
Sharp doesn't directly mention any names or social media apps that have caused this 'terrible devastation', so we'll leave you to come up with your own options for that one.
Still, the FT notes: "Stone and Sharp are among several Silicon Valley executives grappling with the side effects of the products and services that they built, even as their companies’ success made them wealthy."
Stone has previously clashed with Mr. Musk, branding the many changes the world's richest man made to Twitter as 'heartbreaking'.
