The Super Bowl is the most-watched television event of the year, and even though some might say you're mad to try and rival it, that's exactly what Turning Point USA tried to do.
As people packed into Santa Clara's Levi's Stadium, the eyes of the world were on the massive sporting event as the Seattle Seahawks bested the New England Patriots.
Companies spent millions just to have 30 seconds of airtime, while there was continued controversy as Bad Bunny headed up the halftime show.
A galaxy of stars took to the stage, with Bad Bunny being joined by Lady Gaga, Pedro Pascal, Jessica Alba, Ricky Martin, and more.
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After Bad Bunny spoke out about Immigration Customs Enforcement at the Grammys, Turning Point USA announced its own 'alternative' halftime show.
President Donald Trump called Bad Bunny's announcement as "absolutely ridiculous," while other critics noted how he regularly performs in Spanish, and some claimed he isn't American due to Puerto Rican heritage.
TPUSA's own showcase had Kid Rock serve as its own Bad Bunny, with other country stars including Brantley Gilbert, Gabby Barrett, and Lee Brice.
The ever-vocal Candace Owens has already claimed that TPUSA has 'faked' its figures, although it's reported that some 6.1 million tuned in at the same time the Super Bowl aired its own official show. That's some way off the supposed 135 million who watched the official Super Bowl.
Many branded TPUSA's show as 'embarrassing' after Kid Rock had an apparent lip-sync fail, but that doesn't seem to faze Erika Kirk. After taking over to lead the political organization in the aftermath of her husband's September 2025 murder, Erika Kirk is cheering TPUSA's work.
Taking to X to share a montage of her late husband, Kirk then gushed about the halftime show: "The @TPUSA All-American Halftime Show was so incredible. Charlie would’ve absolutely loved it. Thank you to the millions that tuned in. I’m so proud of our entire team, staff, and the artists who believed in the vision and mission @KidRock @brantleygilbert @leebrice @GabbyBarrett_."
Sending out a message to TPUSA's fans and critics alike, she concluded: "It’s okay to love Jesus and your country. Ultimately, this is what it’s all about, making Heaven crowded. …I love you Charlie baby, this is all for you."
Not everyone was sold, with one person replying: "It was pre-recorded bullshit done because you f**king clowns think you're better than the rest of the Americas. Jesus would not be proud of you... he'd be ashamed that you use him to support your fake grift."
Another added: "I wanna 🤮 right now. It's a special kind of evil to do what it appears you have done and then to carry on as if nothing happened and moreover to represent yourself as if you stand on some moral high ground. IMO."
Others were on Kirk's side, with one supporter saying: "It was AMAZING!!! People in the comments were SO APPRECIATIVE to be given a chance to celebrate one of the biggest AMERICAN events the AMERICAN way. 🇺🇸."
Someone else concluded: "It was awe-inspiring and wonderful, made me cry, every time I think of Charlie my heart breaks, but we know he is with the Lord!!"