MrBeast has built quite the empire.
He's got 234 million subscribers on YouTube - making him the most-subscribed individual, and the second most-subscribed channel overall.
That's a whole lot of influence - and he nabs extra cash from his merch line, delivery-only restaurant chain and confectionary company, Feastables.
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Now, MrBeast - real name Jimmy Donaldson - could be adding 'TV star' to his resume.
Reports suggest MrBeast is near to locking down a deal with Amazon Prime Video to host a reality-competition show.
The news was first reported by American media company Puck - citing a source saying the deal was near $100 million, which is an incredible amount of money if true - and has since been picked up by outlets including Deadline and Variety.
As it's all just rumor at the moment, we don't even know if the show will actually happen - let alone what it might look like. But judging by what MrBeast has made his name for, it would definitely be something we'd want to tune into.
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The YouTuber is known for his vast challenge videos with a high production value, often with mega cash prizes involved.
Previous YouTube videos include 'Survive 100 Days Trapped, Win $500,000', 'Last To Leave Circle Wins $500,000', and his most-viewed video: recreating every challenge from Squid Game with the winner receiving $456,000.
It's not the first time MrBeast has hit the headlines this week. After a public sparring match with X owner Elon Musk over the amount creators make on the social media site formerly known as Twitter, MrBeast posted his first full-length video on there.
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It was a repost of one that's already gone on YouTube, but an interesting test nonetheless - and a few days ago, MrBeast revealed how much money he made from it.
He said he made $250,000 from the video in just one week - but qualified that by explaining the post was likely boosted because it was so high-profile, and other creators probably couldn't match those kinds of payment rates.
And what did he do with that cool quarter of a million dollars? In true MrBeast fashion, he didn't hold onto it for long. Instead, he wrote on X: "I’m gonna give 10 random people that repost this and follow me $25,000 for fun (the $250,000 my X video made). I’ll pick the winners in 72 hours" - which then blasted through the record of the most reposted post on X, with over 3.9 million reposts.