MrBeast has built quite the empire.
He's got 234 million subscribers on YouTube - making him the most-subscribed individual, and the second most-subscribed channel overall.
That's a whole lot of influence - and he nabs extra cash from his merch line, delivery-only restaurant chain and confectionary company, Feastables.
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Now, MrBeast - real name Jimmy Donaldson - could be adding 'TV star' to his resume.
Reports suggest MrBeast is near to locking down a deal with Amazon Prime Video to host a reality-competition show.
The news was first reported by American media company Puck - citing a source saying the deal was near $100 million, which is an incredible amount of money if true - and has since been picked up by outlets including Deadline and Variety.
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As it's all just rumor at the moment, we don't even know if the show will actually happen - let alone what it might look like. But judging by what MrBeast has made his name for, it would definitely be something we'd want to tune into.
The YouTuber is known for his vast challenge videos with a high production value, often with mega cash prizes involved.
Previous YouTube videos include 'Survive 100 Days Trapped, Win $500,000', 'Last To Leave Circle Wins $500,000', and his most-viewed video: recreating every challenge from Squid Game with the winner receiving $456,000.
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It's not the first time MrBeast has hit the headlines this week. After a public sparring match with X owner Elon Musk over the amount creators make on the social media site formerly known as Twitter, MrBeast posted his first full-length video on there.
It was a repost of one that's already gone on YouTube, but an interesting test nonetheless - and a few days ago, MrBeast revealed how much money he made from it.
He said he made $250,000 from the video in just one week - but qualified that by explaining the post was likely boosted because it was so high-profile, and other creators probably couldn't match those kinds of payment rates.
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And what did he do with that cool quarter of a million dollars? In true MrBeast fashion, he didn't hold onto it for long. Instead, he wrote on X: "I’m gonna give 10 random people that repost this and follow me $25,000 for fun (the $250,000 my X video made). I’ll pick the winners in 72 hours" - which then blasted through the record of the most reposted post on X, with over 3.9 million reposts.