It's that time of the year again, with the various yearly roundups revealing what we've been watching, listening to, and buying – proving once again that we spend far too much time on our phones.
The numerous year-in-review wraps show 2025's biggest trends, and in case you haven't been keeping an eye on the news, pornography has been a big point of discussion over the past 12 months.
Instead of getting busy between the sheets, the adult entertainment industry has largely been dominated by controversy in 2025.
With the introduction of third-party age verification and Pornhub being banned in 22 US states, one of the internet's most popular sites has been hemorrhaging traffic, while a spike in VPN downloads has led to cause for concern.
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Elsewhere, the likes of Italy and France have attempted to instigate their own restrictions, and the United Kingdom has faced a campaign from Conservative peer Baroness Gabrielle Bertin to ban strangulation and choking porn alongside other types of sex acts.
Pornhub has spoken out with worries that users will be pushed toward seedier sites that don't have the same verification processes, leading to a much wider debate about the adult entertainment industry.
Taking all of the above into account, LADbible's 'For F**k's Sake' campaign is attempting to dispel some of the stigma and myths surrounding porn while trying to educate.
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In the report, it's said that 77% of Gen Z internet users will admit to watching pornography, with 1 in 4 of them claiming they feel the need to watch more extreme/different porn over time.
It's clear that there are differences between the generations, and backing this up, Ersties' own Ethical Porn Trends Report reveals who's been searching what...and when. Alongside the top three categories of the year being an*l, squ*rt, and threesome, Ersties has revealed the differences between what Gen Z and the other generations are looking for.
In case you don't know, Gen Z covers those born between 1997 and 2012, Millennials covers 1981 and 1996, and Gen X is 1965 and 1980.
Ersties says that Millennials and Gen X tend to prefer narrative fantasies and 'slower-burn intimacy', Gen Z's younger age bracket means they 'embrace' the gameshow wave. Opting for the site's popular "Tinder in Real Life 5" video, Ersties says that Gen Z "treat these formats like reality TV, fun, flirty, and easy to binge."
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Millennials and Gen X are more fuelled by nostalgia as they preferred the "Dare Ring" video that revives the early internet era and stumbling across truth-or-dare sites in their early days of watching porn.
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Ersties states: "That playful, amateur, early-internet vibe strikes a chord that feels familiar, less polished, and more human with them.
“While Gen Z sees these formats as something new and fun, Millennials and Gen X are reconnecting with a style that brings back the excitement and curiosity of their early online experiences, but now reimagined for the new era."
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Gen Z's top picks included the following:
- Tinder in Real Life 5 (action)
- Chloe’s C Sexual Fantasy
- Dating Through 5 Senses 2
- Tinder in Real Life 5 (gameshow)
- First Sex 8
On the flip side of this, Millennials went for:
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- Chloe’s C Sexual Fantasy
- Tinder in Real Life 5 (action)
- Dating Through 5 Senses 2
- Truth and Dare Ring Orgy
- First Sex 8
As we wait for Pornhub's annual Year in Review and to see what you've been getting your rocks off to, the likes of Ersties are offering an alternative to the internet's biggest adult entertainment site.