
After Apple initially released the iPhone 18 Pro and Pro Max back in September, rumors are swirling about the anticipated iPhone 18, and some reports are suggesting the model could come with a bigger battery and higher price tag.
This comes just days after new Apple CEO John Ternus shared that the tech giant is dealing with an ‘unprecedented’ increase in memory prices.
The situation is expected to become even more challenging by the end of the year, as Ternus, who recently took over from Tim Cook, addressed the issue during a conference call on Monday (November 2).
Now, as consumers wait for the base iPhone 18 model, rumors suggest that the device could be coming with two upgrades. According to 9to5Mac, three more iPhone models, including the base one, are set to drop next year.
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Leaker Digital Chat Station shared in a post on Weibo that two upgrades could be coming with the new smartphone, with these consisting of a longer battery life and a 2-nanometer A20 chip.
However, it looks like these new features could come with a price hike as the iPhone 18 is set to be more expensive than its iPhone 17 predecessor.
This comes after the price of the iPhone 17 was already boosted by $100 after the announcement of the iPhone 18 Pro and Pro Max.
Other Apple products could soon increase in price
However, the iPhone 18 isn’t the only device that could be subject to a price hike as the firm revealed that it is battling with an increase in memory prices.
Memory chips, especially RAM, have become increasingly expensive as demand continues to outstrip available supply, with the situation having been made worse by the expansion of artificial intelligence.
Speaking to investors this week, Ternus said: “What we’re seeing with memory pricing right now is unprecedented.”
He also warned that memory costs would be higher in the final quarter of 2026 than they had been during the rest of the year.

There has been no official announcement to confirm that another round of Apple price increases are to be expected for 2027. However, Ternus’ comments suggest that the company is preparing for a prolonged period of higher manufacturing costs, and this isn’t the first time that Apple has issued warnings about memory expenses before implementing price increases across parts of its product range.
Tim Cook had cautioned investors about ‘significantly higher memory costs’ earlier in 2026, going on to say that this would ‘drive an increasing impact’ on Apple’s products, with these concerns subsequently being reflected in the firm’s pricing moves.



