Apple CEO issues worrisome warning that could trigger 2027 price hikes
Apple customers could be set to face another round of price hikes next year after the firm’s CEO issued a warning about the rising cost of computer history.
New Apple boss John Ternus, who recently took over from Tim Cook, has shared that the tech giant is dealing with an ‘unprecedented’ increase in memory prices.
The situation is expected to become even more challenging by the end of the year, as Ternus addressed the issue during a conference call.
Memory chips, especially RAM, have become increasingly expensive as demand continues to outstrip available supply, with the situation having been made worse by the expansion of artificial intelligence.
Advert
Speaking to investors, Ternus said: “What we’re seeing with memory pricing right now is unprecedented.”
He also warned that memory costs would be higher in the final quarter of 2026 than they had been during the rest of the year.
That is particularly concerning given that Apple has already increased the prices of several of its products this year. Macs and iPads have been among the devices affected, with iPhones also seeing more recent price adjustments.
According to the Guardian, Ben Barringer, the head of technology research at Quilter Cheviot, shared that the results from Apple were ‘OK, if on the disappointing side’.
He added: “Revenues were up 12%, driven primarily by iPhone sales and strong sales of Mac Mini, which users can use to apply agentic AI. China growth was robust which is pleasing to see, while iPad and wearables disappointed with services growing but lower than the group average at 10%.
“There appears to be a lot of interest in the iPhone Duo, but it is early days yet with the product not yet on full release, but it is hoped that can help drive the next leg of Apple’s product innovation.”
Will Apple increase iPhone and Mac prices again in 2027?
There has been no official announcement to confirm that another round of Apple price increases are to be expected for 2027.
However, Ternus’ comments suggest that the company is preparing for a prolonged period of higher manufacturing costs, and this isn’t the first time that Apple has issued warnings about memory expenses before implementing price increases across parts of its product range.
Tim Cook had cautioned investors about ‘significantly higher memory costs’ earlier in 2026, going on to say that this would ‘drive an increasing impact’ on Apple’s products, with these concerns subsequently being reflected in the firm’s pricing moves.
Passing the expense onto customers could mean higher prices for future iPhones, iPads and Macs, although it currently remains unclear exactly how much consumers could end up paying.
