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People are just discovering what the ‘i’ in iPhone stands for and it's not what you'd expect

Home> Apple> iPhone

Published 12:06 25 Jun 2025 GMT+1

People are just discovering what the ‘i’ in iPhone stands for and it's not what you'd expect

The meaning of the iconic letter changed over the years

Rebekah Jordan

Rebekah Jordan

iPhone users have been wondering what the ‘i’ stands for in iPhone and it's not what you might think.

Apple has long stamped the lowercase 'i' on its range of tech products, including the iPhone, iPod, iPad, and iMac.

It's become such a recognisable part of the brand, just like the bitten apple logo, but when social media shared what they thought it stood for, the meaning of the 'i' maybe wasn't clear from the get-go.

X user ThatBlessedGirl asked the Apple community: "IPhone users, what does the 'I' in iPhone stands for??"

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Many iPhone users made guesses like "Internet" and "I as in “I possess the phone”."




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Some answers assumed the iconic letter meant something more personal, like relating to the pronoun 'I' while others guessed the meaning was tied to 'intelligence', 'information' or even a reference to the device's software 'iOS'.

Wonder no more as Apple co-founder Steve Jobs actually revealed what the elusive letter meant. Well, sort of.

According to the former Apple CEO, there never was a sole meaning for the 'i.' Instead, it encircled the innovation, inspiration and iconic nature of the Apple brand.

That said, Jobs first introduced the 'i' when Apple launched the iMac back in 1998, in which its predecessors were named Macintosh. At that time, the internet was still an exciting new frontier, and having internet access was essentially the primary selling point of any computer.

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Before his death in 2011, Jobs explained that the ‘i’, in fact, stood for the internet.

"'i' also means some other things to us." Jobs added. "We are a personal computer company in all this. The product is born to network. It is also a beautiful stand-alone product."

There's much debate around what the 'i' in Apple products means. (John Keeble/Contributor/Getty)
There's much debate around what the 'i' in Apple products means. (John Keeble/Contributor/Getty)

As Apple grew and technology advanced, the meaning of the 'i' expanded right along with it.

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But as other companies caught up on the internet front, Apple's unique selling proposition had to shift elsewhere.

Jobs later revealed that the 'i' could stand for multiple things: internet, individual, instruct, inform, and inspire were just a few of the mission statements he had in mind.

He also mentioned that the letter could refer to 'I' as a personal pronoun, emphasising the personal nature of Apple products, and 'instruction,' highlighting the educational aspects of the technology.

Now, with the tech giant's recent push into Apple Intelligence and AI capabilities rolling out in newer iPhone models, 'intelligence' might be the most fitting interpretation of that famous 'i'.

Featured Image Credit: Kenneth Cheung / Getty
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