Apple's marketing Vice President finally reveals what the 'e' in iPhone 16e really stands for

Apple’s marketing vice president has finally revealed what the ‘e’ in iPhone 16e really stands for.

Fans of the tech giant rejoiced after a series of shock announcements revealed that a new iPhone model will be launching.

The iPhone 16e is the latest device announced by Apple, which is described on the website as being ‘built for Apple Intelligence’.

The new iPhone 16e has been announced (Apple)

And the firm’s marketing vice president revealed what the ‘e’ in the name actually means.

According to Greg Joz, the ‘e’ stands for ‘economical’, something that many people on social media have criticized.

Reacting to the news on Reddit, one user wrote: “But this phone doesn’t feel economical with the price point vs the features.”

Another said: “How the f*** did they even come up with that if SE stood for ‘special edition’ while being actually economical. That’s not like Apple at all to make a device and call it ‘economical’ like its Xiaomi.”

A third person joked: “E as in error.”

And a fourth user added: “Fun fact: The ‘e’ in the iPhone 16e stands for ‘expensive’, as stated by Reddit users.”

But that isn’t the only shocking news to come from Apple in the last week.

While fans were excited about the prospect of a new phone, they weren’t happy to find out that Apple is removing other models from its line.

There are three devices that unfortunately, you will no longer be able to purchase at the Apple Store.

The phone models that are being discontinued are the iPhone SE 3, the iPhone 14 and the iPhone 14 Plus.

Apple fans are excited about the announcement (Apple)

Considering the fact that the iPhone 14 was released less than three years ago, in September 2022, fans were surprised to see that it is one of the models that is getting the chop.

Many users took to social media to share their thoughts on the news.

On X, formerly Twitter, one surprised user wrote: “Wow the 14s already?!!?”

Another said: “SE was such a bad phone, I had to change it within a year.”

And a third person commented: “The 14s are a bit soon to discontinue.”

However, not everyone was so critical of the announcement.

In fact, some iPhone users welcomed the change, with one person writing: “About time it went away!”

And another made a good point, adding: “Makes sense. Apple Intelligence is the focus right now. 15 and 15 Plus will probably be dropped later this year.”