The highly anticipated Apple event dubbed 'It's Glowtime,' is bringing a big reveal on 9 September.
The hue-glowing Apple logo being shared across social media hints big changes are on the way for the iPhone 16, particularly in regards to AI.
The focus of the event will be four new iPhone 16 models including iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max with a variety of colours.
But it's not just the newest smartphone Apple fans have to look forward to.
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This September also marks the 10th anniversary of the Apple's first smartwatch. And it looks like the tech giant is ready to celebrate with a special product.
According to Bloomberg's Mark Gurman, Apple is 'preparing a big update' which may see a major redesign of the hyped 'Apple Watch X.'
Gurman, who is based in California, said: 'Apple Watch is nearing its 10th birthday and the company has a chance to mark the occasion.
'With the X model, Apple designers are working on a thinner watch case and have explored changing the way bands are attached to the device.'
The watch may also reportedly have a larger display along with 'other enhancements under the hood' which implies hardware upgrades.
Gurman claims that the new AI-capable chips 'could lay the groundwork for some AI enhancements down the road'.
This backs up CEO Tim Cook's announcement back in June where he said Apple would be diving deeper into AI with its dubbed ‘Apple Intelligence.'
However, the leaker has also warned fans not to get their hopes up just yet and to 'reset expectations' if they wish to see the new watch run this intelligence suite.
For the foreseeable, Apple Intelligence is 'only headed to the iPhone, iPad and Mac,' and eventually on to the Vision Pro worth $3,500.
The original Apple Watch was introduced by Cook in September 2014, alongside the iPhone 6, who described it as 'the most personal device we've ever created.'
He added: 'We've set up to make the best watch in the world – one that is precise.'
Though bear in mind, that this watch didn't actually go on sale until the following April so the Watch X may follow a similar timeline.
Until then, fans must wait for the big reveal on 9 September when theories and questions can be answered.