Tesla's Cybertruck has made a huge splash since finally starting to ship to customers in the last couple of months.
It's skyrocketed into position as one of the most instantly recognizable cars on the road, and has already started to become popular among celebrities and the ultra-wealthy despite its rugged intentions.
It shouldn't come as a surprise, then, that some enterprising new Cybertruck owners have spotted the opportunity to get some of the chunky truck's hefty price back into their wallets by renting it out for a day's driving.
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After all, with test versions incredibly thin on the ground, it can be hard to get time in a Cybertruck before committing a heck of a lot of money to order one for yourself.
Being able to feel how the electric pickup drives for a day could be hugely useful - although the prices being attached are so far looking pretty crazy.
Redditor @larzeus found a Cybertruck available to rent near them for a daily price of $950 (£750) and posted about it on the subreddt r/cybertruck, while other listings on the rental site Turo are even higher at $1,069 (£843) - staggering amounts compared to what you might pay to rent a more modest car for the day.
As smartly pointed out by a commenter under that Reddit post, this means that a Cybertruck owner would only have to rent their car out 10 times to make back around 10% of the cost of their electric vehicle.
That equation makes listing a Cybertruck for rent unsurprisingly attractive, so it'll be interesting to see how widely this happens while they're still incredibly rare on the actual market.
It's clear that there are plenty of content creators keen to spend that money in order to get time with the Cybertruck, as demonstrated by TikTok user @tesla.flex.
This TikToker flew all the way to Texas from Colorado just to rent a Cybertruck for around $1,000 (£800) - demonstrating that people will pay big bucks to try out this hugely buzzy vehicle.
Tesla CEO Elon Musk has made it clear that deliveries of the Cybertruck will likely remain slow for quite some time, so the truck should remain relatively rare. He's talked about how complicated it is to manufacture, but that also means there's not much clarity around how much demand there's been for it.