Netflix's immersive attractions take you into the homes of your favorite TV shows
Netflix has announced its own real life immersive attractions that will take you into the homes of your favorite TV shows.
The streaming service has declared it the ‘first of its kind’ and the experience is completely free to enter.
Announcing the brand new ‘Netflix House’, the firm described it as a ‘permanent year-round home for fans’ that will span ‘more than 100,000 square feet’.
Popular TV shows that will be featured include Wednesday, Squid Game, ONE PIECE, Stranger Things, KPop Demon Hunters, Love Is Blind, and A Knives Out Mystery franchise.
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On the site, Netflix said: “You’ve invited us into your home for more than two decades, and very soon, we’ll be able to return the favor by welcoming you into ours.
“Netflix House is opening in Philadelphia at King of Prussia on Nov. 12 and in Dallas at Galleria Dallas on Dec. 11.”
There will be paid experiences available to purchase online or upon entry which promise to take you on an ‘immersive story-driven’ adventure.
So, what can you expect? Netflix has teased its audience with some details.
The streaming platform continued: “Imagine sweating it out in an exhilarating round of ‘Red Light, Green Light’ straight out of Squid Game - then suddenly, you’re in Hawkins, rescuing a few friends from the Demogorgon.
“Starring in your own adventure has made you hungry, but luckily, NETFLIX BITES has some delicious dishes inspired by your favorite shows and movies. You can top off the day with a round of mini-golf, and visit our shop to buy that ‘Hellfire Club’ T-shirt you’ve always wanted. Since each Netflix House regularly updates its offerings, you may have an entirely different adventure the next time you return.”
Marian Lee, who is the chief marketing officer of Netflix, said: “Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop, and taste.
“This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years - whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession. With fresh experiences dropping regularly, there's always a new reason to come back.
“We are thrilled to welcome our new neighbors in Philadelphia, Dallas, and Las Vegas to explore Netflix in a whole new light, enhanced by the unique charm and culture of each city.”