MrBeast has been sharing videos on YouTube consistently for over a decade now, yet at the apex of his social media fame he could be seeking a new alternative as the creator shares a shocking suggestion.
Whether you love him or you hate him, there's no denying that Jimmy "MrBeast" Donaldson reigns supreme in the YouTube world, earning himself over 468 million subscribers through his wild challenge videos.
These videos often involve a hefty financial incentive which causes people to push themselves to the limit for a life-changing reward, and he's even taken that concept into the world of TV with the release of Amazon Prime's Beast Games, which is set to conclude its second season this week.
Most people would stay put in Donaldson's situation, as it would be silly to try and fix something that isn't broken, yet the king of YouTube has suggested a wild new plan that would see him move away from the video sharing platform that made him famous in the first place.
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As reported by Dexerto, MrBeast featured in a recent collaboration with Twitch star Malon Garcia, where he discussed the possibility of moving into the world of live streaming.
Garcia proposed the idea of shifting his viral challenge videos into a live streamed format, which would allow people to watch along with the action as it happens, and that seemed to light a spark inside of Donaldson's head.
"You know, I want to become a live streamer, Marlon. How do I do it?" MrBeast asked, before offering up a suggestion:
"What should I stream? Like, if I wanted to go live next week, what should I do? [...] I wanna do something big. What if I put 100 people in a circle and stream it. And the last one to leave wins a million dollars."
It certainly does feel like the next logical step for the MrBeast format, as what would be better for upping the ante than allowing people to experience the tension in real time, especially with such a huge cash prize on the line.
It would obviously be quite the shift from a format perspective though, as while Donaldson's existing videos are usually between 10 and 40 minutes, a live streamed version would easily stretch into hours, days, or potentially even weeks depending on the challenge.
This isn't uncommon in a world where marathon streams are increasingly common – including those where streamers subject themselves to extreme experiments that border on self-torture – but it remains to be seen whether this would be worth it from a financial perspective for Donaldson, especially in relation to his current workflow.