Logan Paul has come under fire after uploading shocking posts to his Snapchat page during his wife’s labor.
The YouTuber revealed that he recently welcomed a daughter with his wife, Nina Agdal, after the couple announced her pregnancy earlier in the year.
Paul is well known for making the most of media attention to promote his energy drink brand, Prime, which he shares with fellow YouTuber KSI - real name Olajide Olatunji.
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However, some fans think he has now taken things a step too far.
During Agdal’s labor, Paul can be seen on Snapchat promoting Lunchly - a joint venture between Paul and KSI and MrBeast, whose real name is Jimmy Donaldson.
Lunchly has been dubbed as a direct competitor with Lunchables and was announced earlier this month.
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Each Lunchly box includes a bottle of Prime, a bar of MrBeast’s Feastables chocolate and three varieties of food, including turkey with cheese and crackers, nachos with salsa, and pizza.
Updating his follower’s on Agdal’s progress during her labor, Paul documented how he decorated the hospital delivery room.
The YouTuber filmed a salt lamp and a string of lights where he hung up polaroids of Agdal’s different stages of pregnancy.
Paul then captioned the next clip with: “And ofc Lunchly.”
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He filmed the different boxes of his new product, which he’d brought with him for the birth of his first child.
Fans were shocked by the seemingly poor timing for the promotion, with many taking to social media to share their reactions.
On Reddit, one user wrote: “Imagine giving birth and being given a Lunchly I would just cry from disappointment.”
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This prompted a reply from someone else who said: “Imagine being birthed and finding out Logan Paul is your father.”
A third person joked: “At the rate things are going I fully expect MrBeast to propose to his gf Thea with the ring inside a Lunchly box.”
And a fourth added: “Wow... did not know this man was having a child. He's so greedy he can't even enjoy the birth of his own child without turning it into some type of marketing ploy... the Paul brothers are really something else.”
A fifth person had their own suggestion for the new parents, writing: “NAME THE CHILD LUNCHLY.”
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Alas, Paul and Agdal didn’t opt for Lunchly as the name of their baby girl, instead Paul revealed online that his daughter was named Esmé Agdal Paul.