Mark Zuckerberg has been forced to remove ads from Instagram after a Hollywood actor slammed the billionaire in a furious rant over ‘AI bulls***’.
Hollywood A-lister Jamie Lee Curtis unleashed a furious public rant against the Facebook co-founder by posting an open letter to her Instagram page.
In the post, Curtis complained about a company that was advertising using an AI generated image that bears striking resemblance to her.
The actor, who is best known for her role in Halloween franchise and more recently Everything Everywhere All At Once, said that the ad was for ‘some bulls*** that I didn’t authorize, agree to or endorse’.
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Curtis wrote in her appeal to the Meta boss: “It's come to this @zuck. Hi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bulls*** that I didn’t authorize, agree to or endorse.
“I tried to DM you and slide on in, but you don’t follow me so I’ve had to take to the public instaverse to try to reach you.
“If I have a brand, besides being an actor and author and advocate, it is that I am known for telling the truth and saying it like it is and for having integrity and this (MIS)use of my images (taken from an interview I did with @stephruhle during the fires) with new, fake words put in my mouth, diminishes my opportunities to actually speak my truth.”
She went on to say: “I’ve been told that if I ask you directly, maybe you will encourage your team to police it and remove it. I long ago deleted Twitter, so this is the only way I can think of reaching you. Thank you in advance, JLC.”
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Not long after posting the rant on social media, a representative for Meta confirmed that the fake advertisements had been removed.
In a statement to Variety, Andy Stone, who is a Meta spokesperson, said that the ads violated the firm’s policies and ‘have been removed’ as a result.
Curtis previously took to Instagram in November 2024 to announce that she had deactivated her account on X, formerly Twitter.
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In the post, she wrote: “God, grant me the serenity to accept the things I cannot change. Courage to change the things I can. And the wisdom to know the difference.”