Popular YouTuber known as Pretty Pastel Please, whose real name is Alexandra, or Alex, has passed away aged 30.
The Australian social media star was known for her YouTube channel, where she had over 691k subscribers, as well as her Instagram profile.
She gained popularity by sharing product reviews, fashion videos and styling challenges.
The most recent video on her YouTube channel was posted just one month ago on 21st May 2024.
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Her death was announced on her Instagram account on Friday, in a post that was captioned: ‘We come to you today with a devastating announcement.
‘It is with a heavy heart that we must inform you that Alex, known to many as Pretty Pastel Please, has passed away.
‘Her passing was sudden, unexpected and devastating to all who knew her. This is a shock to us all, and her family and friends have requested privacy as they navigate their grief.
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‘We would ask that you respect their wishes – they appreciate all of your support but need time to heal in private.’
Alex had been subject to online hate, and in the past has spoken out urging people to be kinder.
“l’ll admit it now, I don’t handle criticism well,” she wrote in December 2022. “I’m not cut out to handle reading negative things about myself. I can see a thousand positive comments and forget them all the moment someone says they don’t like me.”
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Her fans have since began paying tribute on social media, devastated by the news of her passing.
‘My heart is in my stomach I’m so saddened by this news praying for her family. I can’t believe this. I loved her so much she was my comfort person to watch,’ wrote one fan.
Another wrote: “Her openness and vulnerability around her struggles, her love of animals, and her generous heart is how I will remember her. She was really special and I hope the best for her friends and family as they mourn this enormous loss.”