While Bad Bunny performed his highly-praised half time show at Super Bowl LX this past weekend after securing victory at the Grammys the Sunday prior, Erika Kirk arranged an 'alternate' performance that, despite several glaring flaws, was seemingly a success for Turing Point USA.
America's political right expressed their distaste towards the decision to select Bad Bunny – a notably anti-Trump and pro-immigration artist – for the music spot in the Super Bowl's half time show, and scheduled an 'All-American' alternative in protest.
Featuring 'headlining' names from the world of 'MAGA music' such as Brantley Gilbert, Gabby Barrett, and Kid Rock, the Turning Point show was live streamed for free on YouTube and conservative Twitch alternative Rumble.
While the show itself fumbled – with live streams on X being blocked for 'licensing restrictions' and egregious lip syncing allegations being thrown at the main performance – it appears that it was enough of a success for the company behind it to return next year, with a spokesperson for Turning Point USA chiming in with 'mind-blowing' numbers.
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As reported by the Daily Beast, TPUSA spokesperson Andrew Kolvet appeared on Fox News shortly after the event, quantifying the success of the alternative half time show.
Kolvet indicated that around 20 million viewers tuned in to the show across social media, with speculation that the number could increase to 50 million if you believe that multiple people were watching single streams — although some aren't convinced.
"And you know, because of the success that has just blown our minds, so we're going to commit to doing this again next year," Kolvet revealed during the interview, to nobody's surprise.
"We're gonna do another halftime show for the country next year, so I'm breaking a little bit of news here, Brian," he continued.
What these numbers don't take into account is that Kid Rock – the event's headlining act – only took to the stage after Bad Bunny's 15-minute set had ended, suggesting that people could have viewed both if they wanted.
Additionally, the pretence that this year's event was scheduled specifically as an 'All-American' alternative to Bad Bunny might not hold up next year considering we're still months away from the act in question being announced.
Suggesting that the viewership numbers will continue to grow across the coming days, Kolvet declared: "I can tell you this is a shot across the bow, people are paying attention, and we are really excited to see what we can pull off and go to do it for the country, and this is a massive success, and we were grateful to do it."