Samsung CEO announces AI feature coming to 800,000,000 devices by the end of the year
Samsung’s Galaxy Unpacked event is underway today (July 22) in London, where the tech giant’s CEO has announced that its AI features will be brought to a whopping 800 million devices by the end of the year.
Addressing the crowd, TM Roh, who is the Samsung president, CEO, and head of the Device eXperience Division, said: “Earlier this year, I said that AI is becoming infrastructure, the invisible backbone of our daily lives. Like any core infrastructure, its value lies in helping more people, that’s why we are bringing Galaxy AI to more than 800 million devices within this year.
“Because for most people, their AI experience begins with a phone, not just because it is always with them but because it understands them better than any other device. That’s what makes mobile the ideal foundation for Agentic AI.”
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During the event, the tech giant went on to unveil the all-new Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and the Galaxy Z Flip8, which is expected to bring the ‘power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor’.
Annika Bizon, VP of Product and Marketing, Mobile Experience, Samsung UK & Ireland, said: “Seven generations of foldables has taught us consumers need different experiences for different lifestyles.
“The Galaxy Z series is our most complete foldables line-up yet, setting a new standard with our most advanced AI features. This is our eighth generation of foldables and we understand form factor matters more than ever in the agentic AI era.”
Samsung’s new agentic AI
With the upgrades, the tech firm is bringing in a new type of AI that has evolved from an intelligent assistant to an autonomous AI that has the ability to take action.
Samsung explained: “As the most personal device people carry, the phone has become the primary entry point where AI meets users - and the new Galaxy Z series sets the tone for the next generation of mobile AI experiences.
“Galaxy AI now works across more apps and services, with experiences optimised for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.”
The company added: “As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience.
“With the new Galaxy Z series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.”