New reports suggest that hackers have gone after information that's a little more sensitive than usual, as a cyber attack has left the order information of one popular sex toy company exposed.
Usually, the immediate risk associated with data breaches is the reveal of sensitive information like your email address, passwords, names, your real-life home address, and even private financial information.
Combining these can paint a portrait of your digital identity that makes it dangerously easy for hackers to steal your data, putting you at risk if you don't take the appropriate action to mitigate the threat.
In rare occasions, the risks can manifest in unexpected areas, however, as customers of one popular sex toy company found out following a recent hacking attempt.
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As reported by TechCrunch, popular Japanese sex toy manufacturer Tenga made its customers aware of a data breach on Friday, February 13, warning them that hackers could link certain orders to their names and email addresses.
"An unauthorized party gained access to the professional email account of one of our employees," explained an email obtained by TechCrunch, noting that information found inside "may include order details and customer service enquiries."
Approximately 600 people in the United States have been affected by the breach following a review, and the company outlined that it has "already proactively contacted those who may have been impacted to ensure their safety and provide guidance."
While data breaches on their own are worrying enough as your information potentially enters the wild west of the dark web, there's an added layer of worry here for many customers who might not want anyone else to know about orders that are more on the NSFW side of things.
Thankfully, the company has taken additional measures to improve its security following the breach, including the implementation of multi-factor authentication across its systems — although it's unclear whether this was enabled for the employee whose email was hacked.
Additionally, while it hasn't suggested that passwords were also leaked in the data breach, Tenga has urged its customers to change any passwords associated with their email account or the website itself as a precaution, which is a wise measure, as one exposed password could lead to far more danger than anticipated.
Many on social media have shared the same predictable jokes, with one commenter on Reddit poking fun at an 'extra benefit' following the data breach that gives sex toy owners "another way to get screwed!"