If you’ve already bought this GTA 6 memorabilia you could be making ridiculous profit
Teaching us that patience is a virtue, it's been 13 years since the last Grand Theft Auto was released. While there have been plenty of video game bangers since then, GTA V has entered the history books as the most profitable entertainment product of all time.
With GTA VI rumored to make over $5 billion in its first week alone, you'd be foolish not to get in on the hype. Merchandise is already everywhere, with Microsoft even releasing its own one-off alligator-shaped Xbox. Luxury department store Selfridges isn't one to miss a trick either, releasing its own collection of Vice City-inspired merch.
Even though some already balked at the price tags of Selfridges' "Grand Theft Auto VI Collection", that hasn't stopped scalpers from scooping it up and re-listing items for astronomical prices on the likes of eBay.
Selfridges' GTA VI collection is selling for ridiculous sums on eBay
GTA VI preloads are officially here, and to make the most of it, Selfridges launched "Grand Theft Auto VI Collection" on November 9. As well as being online, shoppers in the United Kingdom could visit the flagship London store on Oxford Road, as well as Birmingham and Manchester locations.
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Highlights include a Vice City-inspired basketball (£110), Vice City local legends enamel set (£55), and adorable Vice City Manatees plushie (£40). The Selfridges site was showing most items sold out in a matter of hours, including the Goodtime State varsity jacket.
Considering the jacket was selling for £2,500 (around $3,355) at retail, it's wild to see GTA fans willing to part with so much money for a bit of gaming merch.
Having visited the Manchester store ourselves on November 9, we can confirm there were plenty of tees and Vice City Manatees starter jackets, but at £280/$375 a pop for the latter, we weren’t exactly dashing to pick one up.
If you thought that was bad, it's nothing compared to resale prices, as eBay is already filled with items from the Grand Theft Auto VI Collection with a jaw-dropping markup.
At the time of writing, we managed to find a Manatees jacket for £925/$1242, a Burger Shot apron for £517/$694 (retailing for £250/$335), and a Manatees football for £500/£671 (retailing for £80/$107).
Whether anyone is actually buying these items at these inflated prices remains to be seen, but by the looks of these listings, sellers are at least confident they'll go for these outrageous sums.
eBay's GTA VI merch problem
The Selfridges merch is a bit of a mixed bag, and to be honest, we question why anyone would've paid £125/$168 for a leather Burger Shot takeaway bag. Still, we're not here to knock fandom.
Selfridges' collection is one thing, but it comes after an even more bizarre trend where eBay was flooded with fast food receptacles when real-life versions of Cluckin' Bell and Burger Shot opened to promote GTA VI in Miami.
In particular, the Florida-based smash-burger chain Skinny Louie has rebranded locations into Burger Shot pop-ups until December 31. Combos cost up to $31, with optional souvenir cups bringing totals to $40 with tax.
It could be worth making the trip if you're in Miami, because right now, someone is listing just the Burger Shot cup for $50 on its own. The craziest bit is that the seller apparently has three of these cups available, potentially making $150 off $27 worth of 'merch'.
For those doubting there's a market for this kind of stuff, there's even a StockX listing selling Burger Shot and Cluckin' Bell cups.
While we might be used to scalpers capitalizing on McDonald's Pokémon card Happy Meal promos, selling fast food cups for profit is a new one to us.
As there are just days to go until GTA VI looks poised to become the biggest release of all time, something tells us things are only going to get worse.
