Viewers think Tim Cook gave away his real opinion of Apple's Siri in 'the big interview'
Apple fans have been left unconvinced by CEO Tim Cook's opinion on Siri, and have seemingly figured out his 'real' thoughts on the long-running feature.
Siri has remained one of the iPhone's most iconic features ever since its introduction with the iPhone 4S in 2011, but it has somewhat fallen to the wayside recently from both a support and userbase perspective.
Many have neglected to use the feature and branded it 'frustrating', but upcoming AI-based updates could see Siri become more useful for anyone who wants to jump back in.
In 'the big interview' with WIRED, Apple CEO Tim Cook revealed his thoughts on Siri's current state, but social media still isn't fully convinced that he actually uses the product.
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When asked about what the future of Siri holds, Cook explained: "I use Siri a lot now, I'm a power user of Siri, so I'm some of the [1.5 billion] requests that Siri gets every day."
This might seem like a rather innocuous statement to make - especially for the CEO of Apple - but the comments underneath the video have managed to extrapolate deeper meaning behind this statement.
One user focuses on Cook's use of 'now', arguing: "I like how Tim himself said 'I use Siri a lot NOW' implying he didn't use it before it actually became useful."
That certainly would be a damning statement on a feature if even the head of the company wasn't using it until recently, but it could just have been the phrasing that Cook employed at the time and we're not to know whether he's neglected Siri in the past.
Additionally, another commenter asks: "I'm genuinely curious how anyone can be a 'power user of Siri'. I really want to use Siri more but it's just infuriating."
If you're unaware of the term, power users are those that utilize a product or feature far more than the average consumer, so Cook is insinuating that he is one of Siri's most common requesters, but some believe that he'd have to be a masochist in order to fight through what appears to be an 'infuriating' experience.
"Let me explain," replies someone else, "using Siri takes a lot of energy (power) out of you, and that's how you become a Siri power user."
Some have also hypothesized that Cook is making reference to the 'updated' version of Siri that isn't available to the public yet, and that would certainly make a lot more sense considering implications that it's far more personalized.
We've seen countless stories of artificial intelligence that is able to cater itself far more towards the user - both good and bad - and it looks like Siri could indeed be heading in that direction.
It would allow you to have more detailed conversations with Siri, asking for more personalized advice beyond the simple search or information functions that it's commonly used for now.
"I already have a relationship with Siri," explains Cook, "but I think more people will because Siri will become more personally relevant, and be able to take tasks off your plate that you don't have to do in a sort of multi-step type of approach."
It's not currently clear when this updated version of Siri will launch into retail, but many users are praying that it's soon - if not so they don't have to deal with 'old' Siri anymore.