Elon Musk has his fingers in many pies, and now, we can take that term quite literally as he opens the doors to the brand-new Tesla diner. The world's richest man is known for a variety of business ventures, and while he's recently stepped back from his work with the Department of Government Efficiency, he's finding new ways to keep himself busy.
As well as threatening to form his own political party, Musk is powering forward with his mission to Mars and focusing on Tesla's Optimus robots.
After finally getting Tesla's self-driving robotaxis off the ground, he's back to promote the electric vehicle brand in a whole new way.
Celebrity restaurants are nothing new, but away from the likes of Sylvester Stallone and Arnold Schwarzenegger investing in Planet Hollywood, MrBeast's Beast Burger, or Mark Wahlberg's Wahlburgers, Elon Musk is now getting into the restaurant business with the imaginatively named Tesla Diner & Drive-In.
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Celebrating all things Tesla, the diner and drive-in is apparently open 24/7 and has drawn quite the crowd since opening in Hollywood. Although it's supposed to be a place for Tesla drivers to grab a bite while supercharging their vehicle, its July 21 opening pulled in plenty of curious customers.
Musk has previously said that everything on the menu has to be considered 'epic' to make the cut, but after the dishes were shared online, we're struggling to see what can be considered 'epic' about a market salad.
Still, the menu has an eclectic mix of items that range from fried chicken and waffles ($13.50) to a Wagyu beef chilli cup ($8). There is also pie à la mode ($12), hot dog with cheese sauce ($14), and a house-baked cinnamon roll ($7).
We'll admit that we're intrigued by the sound of epic bacon ($12) and the 'dirty kombucha' ($11), but not everyone is sold on the idea.
Responding to the menu, one person said, "Wow the prices are not bad," while another added, "Pretty damn good prices for LA."
On the other end of the spectrum, a third said, "Does everything come with a free Model S or X at those prices?"
A fourth concluded: "I love Tesla, but the clout chasing among the Tesla 'influencers' has become absolutely unbearable. Enjoy your vehicles and keep to yourself, nobody cares you go to every Tesla event."
Highlighting the biggest problem, someone noted that the fries are cooked in beef tallow: "Glad there is a veggie burger option but kind of bummed the fries are fried in beef fat."
For those who want to take a trip to the Tesla diner (if you can get in), you'll be greeted by two 45-foot LED movie screens, a Tesla Optimus robot, and branded merch. The parking lot is apparently full of customer Cybertrucks, and while Tesla has taken a bit of a battering in recent months, the diner is giving the brand some much-needed exposure.
Even though the Tesla diner looks like it'll be typically divisive, we've got to admit that your meal coming in a little cardboard Cybertruck is pretty cute.