Logan Paul might be a successful business these days, yet one investment he poured hundreds of thousands of dollars into half a decade ago has lost nearly half its value.
One of the best ways to make the right investment is to jump on a new technology or trend just before it happens, which is where you'll see many of the best investments over the last 15 years occur.
For example, one artist made millions from painting Facebook's first offices by accepting stock in the company as payment, and anyone smart enough to bet on Nvidia's AI dominance will have made bank with very little effort.
That can backfire just as easily if you get it wrong though, as Mark Zuckerberg has discovered over the years with his failed investments into the metaverse, and Logan Paul is one of the many victims of another unsuccessful trend.
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Booming back in 2021, non-fungible tokens – often referred to as NFTs – were the hot new trend, with many tech-savvy investors going all-in on the blockchain certified images, yet that popularity soon disappeared.
Tokens that were once worth hundreds of thousands of dollars were soon just a fraction of their value – if they had anyone willing to buy them at all – leaving many to cut their losses over time.
Paul purchased his own NFT from the 0N1 Force collection, which itself featured 7,777 different 'characters', and he paid 193.12 Etherium (ETH) for the privilege, which at the time of purchase was around $635,000.
He certainly wasn't alone in paying this much, as many other celebrities jumped on the same bandwagon as the former YouTuber, but right now that same 0N1 Force NFT is worth just $155 according to Watcher.Guru, marking a near 100 percent drop in value.
"I'm surprised it's worth that much," wrote one commenter on Reddit in reaction to the failed investment, with another chiming in to argue that "it was worth $0 and it's worth $0."
It's not all bad news for Paul on the money front though, as not only does he have several successful businesses that he can lean back on alongside appearances in the WWE and football games with Tom Brady, but he also just sold a Pokémon card for over $16 million in a record breaking deal.
Optimists would argue that fall of NFTs is simply part of the risk of investing, but others were never on board with the new form of trading, seeing through the hype from the very beginning.