• News
    • Tech News
    • AI
  • Gadgets
    • Apple
    • iPhone
  • Gaming
    • Playstation
    • Xbox
  • Science
    • News
    • Space
  • Streaming
    • Netflix
  • Vehicles
    • Car News
  • Social Media
    • WhatsApp
    • YouTube
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
TikTok
Snapchat
WhatsApp
Submit Your Content
Mind-boggling amount of money it likely cost Google to make a small change to their logo

Home> News> Tech News

Published 11:17 14 May 2025 GMT+1

Mind-boggling amount of money it likely cost Google to make a small change to their logo

Some things never change in the tech world

Rebekah Jordan

Rebekah Jordan

Google recently made a change to its iconic logo, and they might have spent a fortune on it.

After 10 years of sticking with the same colourful 'G' we're all familiar with, Google shocked the tech world when it quietly made a very subtle change.

Once people started noticing the new logo, it led to a flood of opinions across social media, with some users calling it 'lazy' and 'doing gradients like if it’s 2008.'

The new look still has the familiar red, yellow, green, and blue colours, but instead of the blocky, separated sections, the colours now blend into a smooth gradient. It's not just the Alphabet-owned company known to make barely noticeable changes that create a frenzy. At the end of last year, Amazon confused its shoppers when it changed the colour of its packaging logo, while YouTube added a pink blush to its design, which caused a lot of hate.

But despite how small a change Google's redesign was, it might have cost the company a lot of money. People over on Reddit have estimated the total figure to be somewhere between thousands and millions.

Advert

"I'm sure some graphic designer walked away with millions to use the Smudge tool in Photoshop," wrote one user.

"I bet they paid a couple grand for that," claimed another, while someone else disagreed: "More like a couple mil".

This is all speculation, of course. We'll never know the real value unless the company officially releases the numbers. If history is anything to go by, it’s not unreasonable to think they dropped a serious chunk of change.

Google wanted to align its logo with its AI Gemini tool. (SOPA Images / Contributor / Getty)
Google wanted to align its logo with its AI Gemini tool. (SOPA Images / Contributor / Getty)

Advert

If we go back to 2008, Pepsi reportedly spent an astronomical $1 million to only slightly adjust the red and blue lines of their logo. Similarly, in 2022, the BBC’s rebranding cost the broadcaster a whopping £7 million, which happened to be during an 'eight-month freedom of information battle.' And British Petroleum's logo update allegedly cost a hefty £4.6 million, although the cost of the overall rebrand came in at jaw-dropping $211 million.

Going on these figures, we're probably safe to assume Google paid a good few million or more to implement a colour gradient. The company's aim was seemingly to align the logo with the aesthetic of its Gemini AI branding. So far, the change is only visible on the Google Search app for iOS, but it’s expected to roll out to Android and other apps soon. But it wouldn't be surprising if other Google logos and icons, like those on Gmail, Chrome or Maps, follow suit in the near future.

Featured Image Credit: Google
Google
Money
Social Media

Advert

Advert

Advert

Choose your content:

9 hours ago
10 hours ago
14 hours ago
  • 9 hours ago

    Elon Musk has chilling warning for future of America following latest Senate draft bill

    The Trump vs Musk feud is back

    News
  • 10 hours ago

    Fire safety experts urge drivers to remove these three items from their cars immediately

    To save your tech and maybe even your vehicle

    News
  • 10 hours ago

    Rare earth minerals discovered on 353,785-acre Texas ranch could power everything from smart phones to military weapons

    The discovery was made on state-owned land

    Science
  • 14 hours ago

    Shocking amount of money Jeff Bezos donated to Venice ahead of controversial $50,000,000 wedding

    With tons of big guests in attendance

    News
  • Shocking amount of money typical Google employee likely makes in a year
  • Google could have to pay $4,700,000,000 fine as it looks likely to lose appeal in lawsuit
  • Google could be about to drastically change following controversial AI responses
  • MrBeast shares mind-blowing amount of money he makes from two side channels