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Gmail finally adds long-awaited feature to popular app that millions of users have been waiting for
Home>News>Tech News
Published 10:41 11 Jul 2025 GMT+1

Gmail finally adds long-awaited feature to popular app that millions of users have been waiting for

The new feature will help users tackle unwanted mail

Rikki Loftus

Rikki Loftus

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Featured Image Credit: Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images
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Gmail has finally added a long-awaited feature to a popular app that millions of users have been waiting for.

This could completely change the way you use your email account after the tech giant announced it would finally allow its users to make one simple change.

The new feature enables Gmail users to manage the amount of unwanted emails they receive in their inbox by unsubscribing from an auto-detected list of senders with just one click.

The feature has been long-awaited for Gmail users (Jakub Porzycki/NurPhoto via Getty Images)
The feature has been long-awaited for Gmail users (Jakub Porzycki/NurPhoto via Getty Images)

How do you activate the new Gmail feature?

In order to use the feature, you’ll first need to select the Manage Subscriptions button in the top left hand corner of the navigation and menu bar.

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From there, you’ll be able to see the sender list and have the option to click the envelope icon on the right of the screen.

This will prompt Gmail to send out an unsubscribe request to any senders you wish to stop receiving mail from.

The Manage Subscriptions button is new to Gmail, as Google announced that it is rolling out the service on both Android and iOS in ‘select countries’.

Many people have taken to social media to share their own thoughts on the news, with one user writing on Reddit: “I had to write a Google App Script to figure out who is spamming me and at what rate, and then I deleted all such emails, around 80K, and unsubscribed from hundreds of domains.”

Another said: “Wish we got this sooner!”

And a third person added: “By the time you actually get it, you’ve completely forgotten about it. The excitement becomes an annoyance, and then you stop caring.”

In other Gmail news, an urgent warning was issued to a whopping 1.8 billion Gmail users following a ‘sophisticated’ password hack back in May.

This is after there were widespread attempts by hackers to gain access to Google accounts.

Gmail has introduced a new feature (Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)
Gmail has introduced a new feature (Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)

The scammers have been targeting Gmail users with phishing emails, which is an email that may appear legitimate at first glance because the hacker will disguise it as being from a trustworthy source.

They will usually include a link that the email will direct you to follow but, by doing so, you could lose access to your account.

Once they are in your account, these criminals will try to find sensitive information such as banking details.

Google is warning its users of this scam and is encouraging people to make sure they set up a recovery phone number or alternative email address that they can use to verify their identity if they get locked out.

This alert comes after a ‘‘sophisticated’ hack was found by developer Nick Johnson.

Johnson made Google aware of the issue after he posted what the phishing email looked like.

Scammers are becoming so efficient that the emails appear scarily legitimate, with the link even directing users to a duplicate of a Google help page.

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