The streaming wars are heating up once again, and we don't mean the ones between the likes of Netflix and Disney+. The content wars are rumbling on as YouTube, Kick, Rumble, and Twitch duke it out.
While it was once Twitch's fight to lose, Kick is 'kicking' the competition into touch, with big names including Adin Ross, Felix "xQC" Lengyel, Kaitlyn "Amouranth" Siragusa, and Jack Doherty. All of these much-subbed streamers could soon have their follower count blown out of the water, with reports that Drake has signed a lucrative deal with Kick.
A popular partnership saw the "Hotline Bling" artist team up with Ross for the "Stake vs Drake & Adin" stream that was broadcast on April 13, 2025.
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Hundreds of thousands were drawn to the stream, which gave viewers the chance to take a slice of a $1 million prize pool.
This isn't Drake's first foray into Kick, notably partaking in December 2024's "Drizzmas Giveaway" that involved him and Ross, sponsored by the Stake.com gambling firm, which the Canadian rapper apparently receives a substantial sum from.
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Following reports of Drake's new kick deal, news started doing the rounds on social media that the rapper (real name Aubrey Drake Graham) is earning $3.4 million a week from streaming on Kick. Whereas Twitch has stricter rules on gambling, Kick tends to be more lax.
Hypefresh reminds us that the $3.4 million weekly earnings are unconfirmed, although his previous deals aren't exactly worth mere cents. In 2022, Drake signed a 'LeBron-sized' deal with Universal Music Group (UMG), which apparently covered everything from his music to merch and visual media projects. This was estimated to be worth "in the vicinity of $400 million or more," with his music generating around $50 million per year at the time.
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Further amping up the idea that Drake could be making the big bucks on Kick, he said back in December 2023 that he wanted to sign a $1 billion contract. While sitting by a pool in the tropics and boasting about how he was giving away $1 million in one evening, the so-called Champagne Papi said: "Kick, sign me, I'm available. A billion dollars, I'm yours."
Drake was once said to be earning $100 million a year from Stake.com, causing a 'The Drake Effect' that skyrocketed awareness for the brand.
While the finer details of a potential partnership between Drake and Kick will likely never be revealed, you can bet the platform will be splashing the big bucks to keep him on board. Whether these weekly streams continue or not, both Kick and his bank balances are presumably looking a lot healthier right now.