Apple has been forced to cut its production of one specific iPhone after seeing ‘virtually no demand’ for the model since its launch.
Apple released a new range of iPhones last month after the tech giant’s live event on September 9 gave fans a first look.
The company showed off four new phone models including the major 'iPhone Air' that is purported to be the 'most durable yet'.
The new range of iPhones are the first ones to use iOS 26’s Liquid Glass design and the screen has a larger display than previous models, with a 6.3 inch display.
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Many users were impressed to hear that the iPhone Air will have a frame made of titanium, apparently making it the most durable iPhone to ever hit the shelves.
However, despite excitement around the new model, Apple is struggling to move the phones off the shelves, according to a report by Nikkei Asia.
In the report, it detailed that the tech firm will be significantly cutting its production of the iPhone Air after it suffered disappointing sales.
This appears to be due to customers opting for the iPhone 17 and iPhone 17 Pro instead of the Air.
Reports suggest that production orders will be cut down to nearly ‘end of production’ levels, with one supply chain manager claiming that, by November, the production will be ‘less than 10% of the volume’ in September.
In other news, one YouTuber decided to find out if the hype surrounding the iPhone Air would live up to reality.
Zack Nelson, better known online as @JerryRigEverything, admitted that for the last few years, he ‘kinda assumed Apple was coasting’, until they dropped the ‘thinnest iPhone they have ever made’.
Promising fans a literal inside look of the device, he added that with its ‘Sensor Shift camera sensor, and 3D Printed Titanium charging port... there is a whole lot going on inside the iPhone Air that’s worth checking out.’.
During the review, Nelson pulled the new iPhone apart to get a closer look at the components that make up the smartphone.
Although, fans were shocked to see the content creator go as far as to take a blowtorch to its titanium frame to find out just how durable it really is, and Nelson was impressed to find that the frame held up.
Many viewers took to the YouTube comment section to share their own reactions to the video, with one user writing: “The technology inside is impressive. SLS Titanium printing is cool to see being used in mass manufacturing now.”
And another added: “Back in my day, when you drop your phone, you risked the battery disassembling from it like legos.”