If you're keen to buy the most eye-catching heavy truck on the market, you might be equally eager snap some shots of it in photogenic locations.
That might have been the thinking (or lack of thinking) behind a viral photo that's been getting a lot of attention on Reddit this week.
It shows a Cybertruck on a gorgeous beach, looking a lot like it's been beached itself. The witty caption is 'Cyberstuck' and you can see multiple people trying to help the truck get out of the sand, including one on each of the wheels.
After all, sand is a treacherous surface to drive on, and it's really easy to get stuck like this truck evidently has - to the point where most people would wonder why you'd even drive such a heavy vehicle out onto a beach in the first place.
Without specific sand tires, you're asking for trouble, as pointed out by countless amused and exasperated observers in the comments section.
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One quite generous responder said: "Few know how easy it is to get stuck in sand," while another speculated that Cybertrucks were largely being bought by "a lot of first-time truck drivers".
Maybe that was the case with this unfortunate Cybertruck owner - they didn't realize what would happen when they drove out on the sand, which was apparently on a beach in Santa Cruz, California. That being said, other responses to the post weren't quite so kind.
A less charitable comment said: "This isn’t a Cybertruck problem. It’s a stupid driver problem." With plenty of upvotes, it's clear that there are others who agree with that brutal take.
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While another comment questioned Tesla's advertising: "But the video showed it on sand dunes!?!"
It's true that Tesla has indeed marketed the Cybertruck as an all-terrain vehicle - just this week, it posted an incredible clip of the truck bouldering up a super-challenging rock climb.
So, even if it's clearly a really capable vehicle, in this truck's case, the sandy beach came out on top.
Still, at least the photo shows plenty of people trying to figure out how to get it loose, making it a relatively safe bet that it did eventually get out of its mire and drive away successfully. Plus, to be fair to its driver, that beach does look pretty stunning - hopefully they snapped a few shots before realizing they were stuck.