While MrBeast is known for giving out hundreds of thousands of dollars in video-based prizes, the YouTube megastar has reportedly earned over $85,000,000 for his output in 2024 alone, and sits at the top of Forbes creators list for the last year.
It's undeniable that Jimmy "MrBeast" Donaldson is among the biggest names in the online world, if not claiming the top spot himself, as he not only has the most subscribed to YouTube channel on the platform, but has garnered 503 million followers across all social media - the most of any creator.
2024 has been a year of controversy for Donaldson, as he's had to contend with accusations of crypto scams, slave labor, and faked videos, but that certainly hasn't slowed the hype train down for many.
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He is just about to host his very own Amazon-backed game show titled 'Beast Games' - which is also not without its own controversies - but the cash prize of $5,000,000 and reports of a purpose-built town for the show costing $14,000,000 might have you doubt MrBeast's financial viability.
Forbes, through their 'Top Creators 2024' list, have quashed those worries though, reporting that Donaldson's earnings for the year of 2024 have reached a staggering $85,000,000 - over $35 million more than the next highest on a list that includes other huge names like Jake Paul, Charli D'Amelio, and Matt Rife.
It's then easy to understand how MrBeast is able to finance his wild video ideas, which only recently include beating Cristiano Ronaldo to win $1,000,000 and surviving in the wilderness for $500,000.
Of course, like any keen entrepreneur, MrBeast has spread his net far wider than the realms of content creation, and has led popular food brands Lunchly and Feastables with great success.
His reported average engagement rate of 2.38% might seem low, but when you consider how many followers MrBeast has across all the different platforms you have a seriously high viewer base to work with.
Donaldson seemingly isn't content within the confines of content creation though, as he has recently announced his genuine plans to run for President of the United States once he reaches a certain age.
He has said that this won't be until he's '50 or 60' to allow him to accomplish all he wants in business, but that could perhaps be the future pathway for someone who is currently undeniably the most powerful individual in online content creation.