One popular YouTuber has sadly posted her final video, as her husband interrupted the footage to announce her death in a heartbreaking moment for him and her 700,000 strong community.
YouTube often allows creators to build a strong and close-knit community where people share a common interest, and that can range across a wide variety of different hobbies.
Crafts are often the most popular of these, as many people enjoy watching lengthy tutorials either to learn how to do something or simply to have it on alongside you as you create the same thing.
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One of the most popular creators within this field was Donna Jordan under the name 'Jordan Fabrics', who alongside her son James created countless tutorials for an audience that typically entered the hundreds of thousands.
Tragically, however, Donna sadly passed away after battling an illness, and her husband interrupted the end of her final video to reveal the news to her 700,000 subscribers, as reported by the Daily Mail.
"Hi everyone, I'm Matt Jordan, and this video will end right here," he explained following the last bits of footage that Donna had filmed before she passed away.
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"James was never able to put together an ending for it because unfortunately on March 14th at about 4 a.m. in the morning Donna passed away. Donna has been battling an illness for a few years now, and the last three months it got more acute and she needed more treatments."
Matt then goes on to explain that Donna had been making quilts since before she was 16 years old, and it remained a life's passion all the way until her death at 67 years old.
The video has garnered over 430,000 views in just three days, and upwards of 13,000 comments have been posted underneath showing their love for Donna and support for her family.
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"I cried for a lady I never met but felt like I knew from the many tutorials I watched," explained one long-time viewer. "My sympathy to the Jordan family. She will be deeply missed."
Another added that "Donna is the reason I fell in love with quilting. Her tutorials, her passion, the quality of these videos. Thank you to Matt and your family. Prayers to each of you. Thank you Donna, you've made a difference in my life."
Her son James also added in a comment: "We love you all so much, thank you for watching and sharing quilting with us for so many years. I filmed my mom on a cell phone for 8+ years and truly enjoyed spending every minute with her.
"Such a caring, funny person full of joy and had such a passion for quilting. We loved sharing everything with all of you."