It's now pretty hard to imagine a world without smartphones - it's the one bit of tech most of us would struggle to live without.
We're also all quite used to being warned that too much phone usage every day can be a bad thing for our mental wellbeing - staring at that little screen for hours at a time can have negative effects, for sure - but that doesn't seem to stop us.
Now, a new contest aims to see how people might manage without their phones for a whole month.
It comes from yogurt company Siggi's. In what seems to be part of a general message to both eat and live healthily, Siggi's is launched something it's calling a Digital Detox Programme.
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The idea is simple - it encourages people to ditch their smartphone for a month, to see whether this can form healthier habits.
Winners of the contest stand to be given a nice list of prizes:
- $10,000
- A flip phone
- A lockbox for your existing smartphone
- A 1-month pre-paid SIM card
- 3 months' worth of Siggi's yogurt
If you're wondering how you prove that you lived without a phone for a month, though, it's worth clarifying that you actually don't have to in order to enter.
Rather, Siggi's is asking for a personal essay exploring why you think you need a digital detox, and how you think it could help change your life. It needs to be up to 500 words long, and you can enter using this online form.
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It seems like a really nice idea, but it's hard to ignore the fact that Siggi's won't actually be enforcing that one-month phone ban for the winners - rather just encouraging it with the tools it'll give as prizes.
So, if you think you could write a compelling 500-word argument about what good a digital detox would do for you, you should definitely enter the contest. It ends at 11:59PM ET on 31 January, so you don't have that long to lodge your entry.
There will apparently be 10 winners, too, so Siggi's is putting $100,000 where its mouth is on this one, making for pretty solid odds, we'd say.