Ever wonder what it would be like to be a billionaire?
What your days would consist of, or what unnecessarily expensive purchases you'd splash the cash on?
Well, as the second richest person in the world, Jeff Bezos' morning ritual involves a pretty expensive piece of tech.
In an interview with Vogue last year, he revealed himself to be a fan of an eye-waveringly expensive mug.
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He likes to kickstart his day with non-dairy cream, to be precise. And the vessel of choice? A smart, self-warming mug that will set you back $149.95.
The Ember Mug is basically a high-tech mug with its own heating element and battery, so if you like to nurse your coffee for a good hour or so, you can, as the cup will keep your drink hot.
The tech doesn't end there - You can even control it with your phone, setting it to the right temperature via an app – a deal breaker for those who don’t like to down their drink as soon as they get it.
Want to take it on the go? Don't worry, there's a travel mug version for around $200.
It must be worth the money, as it's become a favourite amongst celebrities.
Joe and Nick Jonas were initial investors in the company, and the likes of Reese Witherspoon and Ex British Prime Minister Rishi Sunak have been seen using one.
Bezos has evolved from his early days as an online bookseller to a figure often compared to Tony Stark, known for his ventures into industry and space exploration. Stepping down as Amazon CEO in 2021 marked a new phase in his life, focusing more on his profound interest in space exploration.
However, he's most recently made headlines for a pretty 'awkward' phone call.
On the Lex Fridman Podcast, the former Amazon CEO shared a story about the time he rang up Amazon customer service to prove a point.
According to Bezos, the call 'dramatically made the point that something was wrong with the data collection.'